Consumer confidence rebounded in February 2025.

YouGov/Cebr's monthly consumer confidence index for January 2025.

What does and doesn't count as art, according to the general public.

YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

When asked about these brands’ motivations, three in five members of the public say that they’re more driven by PR reasons than a sincere desire to pay their respects (58%)

Most Britons want brands to donate money and supplies to Ukraine, and issue statements of support.

PCs and smartphones remain the most popular gaming instruments worldwide. Which are the other popular devices?

Three major FPS video game franchises launched new titles recently. Which of them have generated a positive Buzz among gamers in Britain?

A look at markets and demographics in which gaming influencers hold the most sway?

A look at the shares of consumers in four key gaming markets – the United States, the United Kingdom, Germany, and France – that played the Minecraft in the last month.

Video games, commercials, and social media are crucial in capturing the attention of the world’s young consumers.

A look at the car brands that are resonating among gamers in Great Britain and the United States this holiday season.

We’re rounding up the highlights of a year of gaming insights and trends.

The key trends and insights our data uncovered in the media, content and agencies world in 2021.

A break down of the different ways consumers spend their time during the festive season.

Halo saw the biggest Buzz increase among British gamers.

A look at which countries are most likely to have played a Mario title in the last month.

The worlds of fitness and gaming are colliding.

With the release of Horizon 5 looming large, we look at the main characteristics of those who play racing games in Britain.