Six in ten Britons say they’ve had to make cuts due to cost of living pressures, with half of Britons expecting their financial situation to worsen in the next year

Using our AI Topic Quantifier tool, YouGov examines exactly what the main takeaway for Britons was from the 2024 Labour Budget

The public are divided on its fairness, and few think it will leave the country better off

Nearly half of Britons support introducing a universal basic income, but only a quarter think the government could afford it

One in nine renters say they are finding it “very difficult” to afford housing

Two thirds of Britons support restricting zero hours contracts and extending right to flexible hours, but only 22% support removing turnout requirement for strike action

YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.

John Humphrys - WFH: a dream or a nightmare?

While three quarters say they understand it well, the number who can correctly interpret news on inflation is significantly lower

Seven country study finds that most think their national government is handling the cost of living crisis badly

YouGov acquires CPS GfK, powering a dynamic new way for businesses to understand what the world thinks, wants, and buys

Consumer confidence rose for the third successive month, according to the latest YouGov/CEBR data.

How Britons feel about de-banking in the wake of the Farage/Coutts row.

How Britons feel about de-banking in the wake of the Farage/Coutts row.

YouGov announces acquisition of GfK SE's Consumer Panel Business.

Most renters are struggling, and many with mortgages expect to do so in the next 12 months

YouGov/CEBR consumer confidence data for May 2023.

YouGov/CEBR consumer confidence data for May 2023.

Consumer confidence fell in March 2023, according to the newest YouGov/Cebr data.

The proportion of Britons who think the government is handling the economy well has grown, while headline grabbing immigration policies do little to shift public opinion