Discover how Coca-Cola, Waitrose, and Tesco captured consumer attention this December with festive ads, iconic holiday tours, and star-studded campaigns that led UK Ad Awareness growth.

A new YouGov survey finds that 10% of Britons intend to go teetotal for the first month of 2026

A new YouGov survey finds that 3% of Britons intend to go vegan for the first month of 2026.

Discover how John Lewis, Marks & Spencer, and Baileys topped UK Ad Awareness in November 2025 with festive campaigns, seasonal launches, and retail promotions, according to YouGov BrandIndex data.

61% of Britons say they would be willing to buy refurbished devices, though they’d prefer a brand new one

The YouGov Big Survey on Christmas looks at the financial aspects of Christmas and how much Britons spend over the holiday

The YouGov Big Survey on Christmas looks at when Britons do their Christmas shopping and who they buy presents

As the festive season approaches, new YouGov research finds that almost half of Britons (48%) say they will buy a calendar for at least one person this year, with younger adults being far more enthusiastic.

YouGov BrandIndex data shows Vinted, Polestar, and TikTok Shop saw the strongest Ad Awareness gains in the UK for October 2025.

Reform UK voters are the least likely to feel represented across five personal attributes

Consumer confidence didn't move in September 2025, although the underlying metrics did.

With the government shelving a reduction in the cash ISA limit, our poll finds it could have prompted 28% of those affected to transfer savings to a stocks and shares ISA

Consumer confidence rebounded in February 2025.

Few Britons say social or ethical considerations are a top factor in their choices

One in nine renters say they are finding it “very difficult” to afford housing

YouGov study on attitudes and expectations surrounding lab-grown meat finds significant scepticism, although men and younger people are more enthusiastic

Inflation may be down, but Britons are no less likely to say they are struggling with the cost of living

The public’s price advice is clear

John Humphrys' weekly column for YouGov

Most Britons are still cutting back on energy use in some way