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Conspiracy Theories

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  • Where do people believe in conspiracy theories?Article

    Where do people believe in conspiracy theories?

    YouGov research shows that Britons are among the least likely to believe many global conspiracy theories

    2021-01-18
  • Little British belief in outlandish conspiracy theoriesArticle

    Little British belief in outlandish conspiracy theories

    Most British people think that democracy is limited in this country, but very few believe in Holocaust or AIDS conspiracy theories

    2016-05-27
  • The truth is out there: the new Cambridge Conspiracy Theories ProjectArticle

    The truth is out there: the new Cambridge Conspiracy Theories Project

    The YouGov-Cambridge Programme launches a new study on European attitudes to conspiracy theories, in partnership with the “Conspiracy and Democracy” project at Cambridge University.

    2015-01-29
  • Brexit and Trump voters are more likely to believe in conspiracy theoriesArticle

    Brexit and Trump voters are more likely to believe in conspiracy theories

    YouGov-Cambridge research shows the extent to which conspiracy theories have become mainstream

    2018-12-14
  • YGC Conspiracy Theories (Germany)Survey Results

    YGC Conspiracy Theories (Germany)

    YouGov- Cambridge Centre/ Germany Conspiracy Theories Fieldwork Dates: 13th - 21st August 2018 Male Female 18 - 24 25 - 34 35 - 44 45 -...

    2018-11-22
  • YGC Conspiracy Theories (France)Survey Results

    YGC Conspiracy Theories (France)

    YouGov- Cambridge Centre/ France Conspiracy Theories Fieldwork Dates: 13th - 19th August 2018 Male Female 18 - 24 25 - 34 35 - 44 45 -...

    2018-11-22
  • YGC Conspiracy Theories (Sweden)Survey Results

    YGC Conspiracy Theories (Sweden)

    YouGov- Cambridge Centre/ Sweden Conspiracy Theories Fieldwork Dates: 13th - 21st August 2018 Male Female 18 - 24 25 - 34 35 - 44 45 -...

    2018-11-22
  • YouGov Cambridge Globalism Project - Conspiracy TheoriesSurvey Results

    YouGov Cambridge Globalism Project - Conspiracy Theories

    YouGov Cambridge Globalism Project - Conspiracy Theories Fieldwork Dates: 28th February to 26th March 2019 France Germany Italy Spain...

    2019-05-07
  • YGC Conspiracy Theories (all countries)Survey Results

    YGC Conspiracy Theories (all countries)

    YouGov- Cambridge Centre/ All markets Conspiracy Theories Fieldwork Dates: 13th - 23rd August 2018 Italy Portugal Poland France United...

    2018-11-22
  • YGC Conspiracy Theories (United States)Survey Results

    YGC Conspiracy Theories (United States)

    YouGov- Cambridge Centre/ USA Conspiracy Theory Fieldwork dates: 13th - 14th August 2018 Male Female 18 to 34 35 to 54 55+ How much, if...

    2018-11-22
  • What conspiracy theories did people around the world believe in 2021?Article

    What conspiracy theories did people around the world believe in 2021?

    Research by the YouGov-Cambridge Globalism Project, covering more than 25,000 people across 24 countries, reveals the different attitudes towards conspiracy theories in different parts of the world.

    2022-02-08
  • Which science-based conspiracy theories do Britons believe?Article

    Which science-based conspiracy theories do Britons believe?

    One in four think the threat of climate change is exaggerated and one in six believe the moon landings were staged, reveals YouGov study on conspiracy theories

    2019-04-25
  • We ask: Conspiracy theoriesArticle

    We ask: Conspiracy theories

    24% Brits say Princess Diana assassinated; 12% say moon landing fake; 1% says Elvis still alive

    2012-07-04
  • We’re suckers for conspiracy theories – and it’s a sign of a deep social malaiseArticle

    We’re suckers for conspiracy theories – and it’s a sign of a deep social malaise

    It’s easy to be flippant about JFK and the moon landings. But the fake news and assumed truths that pervade our politics tell of something more worrying.

    2017-11-01
  • Are conspiracy theories for (political) losers?Article

    Are conspiracy theories for (political) losers?

    New polling for the Cambridge 'Conspiracy and Democracy' project explores the link between political exclusion and the tendency to speculate.

    2015-02-13
  • Which conspiracy theories do populists believe?Article

    Which conspiracy theories do populists believe?

    9/11 was orchestrated by the US government, the world is run by a secret group of elites and aliens have made contact with Earth

    2019-05-03
  • Science Conspiracies & Global Health - Britain Is A Nation OfSurvey Results

    Science Conspiracies & Global Health - Britain Is A Nation Of

    Britain Is A Nation Of - Conspiracy Theories & Global Health 8th - 11th February 2019 Sample size: 2,039 Adults Male Female 18-24 25-34...

    2019-02-20
  • 38% of Brits think Princess Diana's death 'NOT an accident'Article

    38% of Brits think Princess Diana's death 'NOT an accident'

    Nearly four in ten British adults think Princess Diana's death was NOT an accident, and many believe in conspiracy theories surrounding her death The Daily Express and The Sunday Express have published a string of new claims regarding the death of Princess Diana recently, including some that appear to some ...

    2013-09-17
  • COVID-19 conspiracy theories and hoaxes fool many BritonsArticle

    COVID-19 conspiracy theories and hoaxes fool many Britons

    A third of Brits believe vodka can be used as hand sanitiser while a fifth incorrectly think the novel coronavirus originated in a Chinese lab

    2020-03-30
  • Conspiracy theoriesSurvey Results

    Conspiracy theories

    YouGov Surve y Result s Sample Size: 1752 GB Adults Fieldwork: 19th - 20th June 2012 Total Male Female 18-24 25-39 40-59 60+ ABC1 C2DE...

    2012-07-04
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Consumer & retail

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  • After a shaky start to the year, consumer confidence bounced back in February 2025Article

    After a shaky start to the year, consumer confidence bounced back in February 2025

    Consumer confidence rebounded in February 2025.

    3 months ago
  • Ethical shopping: for how many consumers is it a top priority?Article

    Ethical shopping: for how many consumers is it a top priority?

    Few Britons say social or ethical considerations are a top factor in their choices

    4 months ago
  • Four in ten renters and a quarter of mortgage holders are still feeling the pinchArticle

    Four in ten renters and a quarter of mortgage holders are still feeling the pinch

    One in nine renters say they are finding it “very difficult” to afford housing

    9 months ago
  • One in five Britons would try lab-grown human meatArticle

    One in five Britons would try lab-grown human meat

    YouGov study on attitudes and expectations surrounding lab-grown meat finds significant scepticism, although men and younger people are more enthusiastic

    11 months ago
  • As the general election approaches, public attitudes on the cost of living remain very negativeArticle

    As the general election approaches, public attitudes on the cost of living remain very negative

    Inflation may be down, but Britons are no less likely to say they are struggling with the cost of living

    about 1 year ago
  • How much should you spend on a wedding gift?Article

    How much should you spend on a wedding gift?

    The public’s price advice is clear

    over 1 year ago
  • John Humphrys – Time to start cashing in our coins?Article

    John Humphrys – Time to start cashing in our coins?

    John Humphrys' weekly column for YouGov

    over 1 year ago
  • How are the public reducing their household energy use in winter 2023?Article

    How are the public reducing their household energy use in winter 2023?

    Most Britons are still cutting back on energy use in some way

    over 1 year ago
  • Half of Britons say they will spend less on Christmas 2023 due to cost of livingArticle

    Half of Britons say they will spend less on Christmas 2023 due to cost of living

    The gift budget is the most likely to see cuts

    over 1 year ago
  • Most Britons oppose banks and building societies closing customer accounts for reputational reasonsArticle

    Most Britons oppose banks and building societies closing customer accounts for reputational reasons

    How Britons feel about de-banking in the wake of the Farage/Coutts row.

    almost 2 years ago
  • How are Britons faring with rent and mortgages?Article

    How are Britons faring with rent and mortgages?

    Most renters are struggling, and many with mortgages expect to do so in the next 12 months

    almost 2 years ago
  • Charting the global landscape of esports viewershipArticle

    Charting the global landscape of esports viewership

    Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

    about 2 years ago
  • Consumer confidence back in positive territoryArticle

    Consumer confidence back in positive territory

    Consumer confidence surges back after dipping a month ago.

    about 2 years ago
  • Consumer confidence rises as nearly every measure sees improvementArticle

    Consumer confidence rises as nearly every measure sees improvement

    Consumer confidence rose as things got better across most measures we track.

    over 2 years ago
  • Consumer confidence rises as the public get more optimistic about household finances  Article

    Consumer confidence rises as the public get more optimistic about household finances

    Consumer confidence rose in January 2023, according to YouGov/Cebr data.

    over 2 years ago
  • Is Valentine’s Day a ‘proper’ special occasion, or is it too commercialised?Article

    Is Valentine’s Day a ‘proper’ special occasion, or is it too commercialised?

    Across the world, people have a cynical view of the celebration

    over 2 years ago
  • Consumer confidence sees a small New Year bounce as outlook for household finances improvesArticle

    Consumer confidence sees a small New Year bounce as outlook for household finances improves

    Consumer confidence improved slightly in December 2022.

    over 2 years ago
  • Elon Musk's popularity among Britons has tumbled since he announced plans to take over TwitterArticle

    Elon Musk's popularity among Britons has tumbled since he announced plans to take over Twitter

    Four in ten Britons would support Musk stepping down as Twitter CEO

    over 2 years ago
  • With just a few sleeps until Christmas, some Britons hadn’t even started buying presentsArticle

    With just a few sleeps until Christmas, some Britons hadn’t even started buying presents

    Christmas shopping tracker shows 44% of Britons had bought all of their festive presents by 19 December

    over 2 years ago
  • Half of Britons have been priced out of attending live music events in recent yearsArticle

    Half of Britons have been priced out of attending live music events in recent years

    Half of the public strongly oppose ‘surge’ ticket pricing

    over 2 years ago
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