Consumer confidence rebounded in February 2025.

YouGov/Cebr's monthly consumer confidence index for January 2025.

YouGov has acquired Yabble, the New Zealand based company that has pioneered the use of generative AI to deliver audience insights.

YouGov announces acquisition of GfK SE's Consumer Panel Business.

Ahead of the first ever Olympics eSports week in June 2023, we explore how esports followership varies globally.

New cutting edge research shows how the crisis affects five distinct groups of the British population

When asked about these brands’ motivations, three in five members of the public say that they’re more driven by PR reasons than a sincere desire to pay their respects (58%)

Four in 10 Britons are worried about catching coronavirus on an airplane

Attitudes have swung in favour of membership in France and Germany since 2018

Support for membership has risen, as has the belief that NATO would beat Russia in a potential conflict

Most Britons want brands to donate money and supplies to Ukraine, and issue statements of support.

A new international YouGov survey identifies 11 ‘food crimes’ committed against Italian cuisine by the rest of the world

Ahead of Super Bowl LVI, we look at the interest in the NFL in Britain and dig up key insights into this audience.

Over half of Britons think Russia poses a serious threat

A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

Gen Zs are least likely to agree that there's no such thing as too much coffee. Does that mean the coffee love-in is dying?

In the United States, Amazon is the most high-profile tech brand, according to YouGov data.

Britons far more likely to have experienced food shortages than continental Europeans

The key trends and insights our data uncovered in the media, content and agencies world in 2021.

Cadbury Roses has claimed the top spot in the December edition of YouGov’s Biggest Brand Movers in the UK.