More than a quarter of British people will be having their main summer holiday in the UK this year, our poll has discovered. A similar amount will be heading to Europe, and almost a third of people won’t be having a main summer holiday at all.
Of those staying in the UK, nearly three quarters will be spending their break going for walks, and almost two thirds will be visiting landmarks. One in five will be playing board games (Monopoly is the favourite choice).
- 27% of British people will be staying in the UK this summer for their main holiday
- The same amount (27%) will be going to Europe, while just 4% will be flying to the US, and 2% apiece will be going to Asia or Africa
- 32% of people will not be having a main summer holiday this year
- Londoners are least likely to stay in the UK this summer (16%) while people living in the Midlands and Wales are the most likely to be holidaying on native shores (34%)
- The majority of people (73%) who are staying the UK will be going on walks, and 65% will be visiting landmarks such as castles
- 59% of people will be going to the beach and just less than half (46%) will be visiting pubs
- More than one in five people (22%) will be playing board games this summer, with 22% saying Monopoly is their favourite, followed by Scrabble (18%), Trivial Pursuit (10%) and chess (6%)
- Monopoly is most popular with 18 to 24 year olds (39%) while Scrabble is the favourite of over 60s (26%)
Visit Britain campaign
As the school summer holidays get well underway, the poll reveals that more than a quarter of British people will be staying in the UK for their main holiday this year.
Fittingly, the British Tourist Authority, known as Visit Britain, has recently launched a celebrity-packed campaign to encourage people to spend their holiday in the UK. Actress Dame Judi Dench, chef Jamie Oliver, former supermodel Twiggy, Slumdog Millionaire star Dev Patel and actor Rupert Everett star in the campaign, which invites visitors to enjoy the nation’s best landmarks, food, theatre, film and fashion.
