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The Most Popular Luxury Brands (Q4 2021)
popularity
is the % of people who have a positive opinion of a luxury brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Rolex
98%
55%
2
Harrods
95%
54%
3
Ralph Lauren
96%
53%
4
Swarovski
90%
50%
5
Calvin Klein
94%
50%
6
Dior
91%
48%
7
Ted Baker
94%
48%
8
Gucci
97%
47%
9
Pandora
93%
47%
10
Tiffany & Co.
85%
47%
11
Hugo Boss
96%
47%
12
Barbour
74%
47%
13
Estée Lauder
92%
47%
14
Chanel
92%
46%
15
Tommy Hilfiger
91%
45%
16
Yves Saint Laurent
91%
45%
17
Dolce & Gabbana
92%
43%
18
Armani
91%
42%
19
Cartier
83%
42%
20
Louis Vuitton
91%
39%
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supermarket chains
department & home stores
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