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The Most Popular Luxury Brands (Q1 2021)
popularity
is the % of people who have a positive opinion of a luxury brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Rolex
98%
61%
2
Chanel
96%
56%
3
Ralph Lauren
95%
55%
4
Swarovski
91%
53%
5
Ted Baker
92%
52%
6
Yves Saint Laurent
90%
51%
7
Harrods
97%
50%
8
Dior
93%
50%
9
Estée Lauder
91%
49%
10
Pandora
89%
48%
11
Hugo Boss
97%
47%
12
Calvin Klein
97%
47%
13
Barbour
72%
45%
14
Armani
91%
44%
15
Gucci
97%
44%
16
Tiffany & Co.
82%
44%
17
Tommy Hilfiger
92%
43%
18
Omega
76%
42%
19
Louis Vuitton
90%
42%
20
Cartier
80%
42%
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supermarket chains
department & home stores
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