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The Most Popular Luxury Brands (Q1 2022)
popularity
is the % of people who have a positive opinion of a luxury brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Rolex
96%
56%
2
Calvin Klein
94%
55%
3
Chanel
94%
53%
4
Hugo Boss
96%
51%
5
Swarovski
89%
51%
6
Ralph Lauren
93%
50%
7
Estée Lauder
89%
49%
8
Ted Baker
92%
48%
9
Cartier
86%
48%
10
Yves Saint Laurent
92%
46%
11
Harrods
94%
46%
12
Burberry
94%
46%
13
Pandora
89%
44%
14
Gucci
96%
43%
15
Paco Rabanne
77%
43%
16
Dior
94%
43%
17
Lancôme
78%
42%
18
Tommy Hilfiger
95%
41%
19
Prada
94%
40%
20
Barbour
71%
39%
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rankings in Retail
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luxury brands
supermarket chains
department & home stores
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