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The Most Popular Brands (Q4 2021)
popularity
is the % of people who have a positive opinion of a brand.
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All Adults
Millennials
Generation X
Baby Boomers
Men
Women
Fame
Popularity
Fame
Popularity
1
Kit Kat
99%
88%
2
Maltesers
97%
86%
3
McVitie's
98%
84%
4
Heinz
99%
83%
5
Dairy Milk
99%
82%
6
Lego
99%
82%
7
Cadbury Buttons
96%
82%
8
Dettol
99%
82%
9
Galaxy
98%
81%
10
Cadbury
98%
81%
11
Magnum
96%
81%
12
Flake
96%
81%
13
Heinz Tomato Ketchup
99%
81%
14
McVitie's Milk Chocolate Digestives
97%
81%
15
Walkers
99%
80%
16
Warner Bros.
98%
80%
17
Jacob's
98%
80%
18
Kellogg's
98%
79%
19
Sony
99%
79%
20
Boots
99%
79%
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rankings in Retail
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Fashion & Clothing brands
retail brands
luxury brands
supermarket chains
department & home stores
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