Macmillan Cancer Support is the top charity brand of 2014 so far, mid-year figures from YouGov’s CharityIndex show.
The rankings are based on YouGov’s CharityIndex Buzz score (which measures whether consumers have heard anything positive or negative about the charity in the last two weeks). They show that Macmillan Cancer Support is top with a mid-year score of +18.6, followed by Cancer Research UK, which is on +13.6.
While Help for Heroes is in third place (+11.3), it is health charities that dominate the top five in the mid-year rankings, with the British Heart Foundation having the fourth highest Buzz score (+8.6) and Marie Curie Cancer Care the fifth (+7.5).
Macmillan’s place at the top of the mid-year scores comes after it held the same position in the end of year 2013 rankings. The charity has enjoyed a strong start to 2014, announcing that its World's Biggest Coffee Morning raised a record £20m and that its association with Poundland has raised £1m in the past five years.
Briony Gunstone, Associate Director in Public Sector and NFP at YouGov, says: “When we did the end-of-year rankings six months ago, Macmillan was strongly in first place and these mid-year rankings show that it remains there. Its activity resonates with people, empowering people to feel like they can participate and help. The same is true of the other brands in the top five – both in terms of health charities, such as Cancer Research UK and the British Heart Foundation, and Help for Heroes.”