Keir Stamer’s favourability ratings fall, as other leaders’ ratings remain largely unchanged from last month
Keir Starmer favourability, July 2025
Having experienced something of a recovery last month, Keir Starmer’s favourability ratings among Britons have again fallen back, with just 23% having a positive opinion of the prime minister, down from 28% last month. Alongside July 2021 and May 2025, this is the lowest such figure recorded by YouGov so far.
Against this, two-thirds of the public (67%) having an unfavourable view of the Labour leader, up from 62% in June. This leaves Starmer a net rating of -44, 10 points worse than his rating last month.
Half of 2024 Labour voters (51%) have a favourable opinion of Starmer, while 44% have an unfavourable opinion.
Nigel Farage favourability, July 2025
While attitudes to Keir Starmer have shifted in the last month, Nigel Farage’s ratings are stable. Three in ten Britons (30%) have a favourable opinion of the Reform UK leader, while 61% have an unfavourable view. Both figures, as well as Farage’s net rating of -31, are unchanged from June.
Kemi Badenoch favourability, July 2025
Conservative leader Kemi Badenoch also sees negligible change in her ratings, with neither the 19% of Britons who see he in a favourable light nor the 54% who view her unfavourably changed by more than one point since June. Altogether, this gives the Tory leader a net rating of -35.
Ed Davey favourability, July 2025
As with other opposition party leaders, the Lib Dem leader Ed Davey’s ratings have likewise remained steady since June. Just over a quarter of Britons (27%) see Davey positively, while a third (33%) have an unfavourable view of him.
Other high-profile political figures, July 2025
The recent slump in Starmer’s ratings isn’t just isolated to him, with deputy prime minister Angela Rayner’s net rating falling from -26 to -32 over the last month, her lowest net score with YouGov to date.
Chancellor Rachel Reeves’ rating now stands at -45, versus -42 in June, while negative net scores are also recorded by home secretary Yvette Cooper (-22) and health secretary Wes Streeting (-19).
One Labour figure who is relatively popular is Andy Burnham. A third of Britons (32%) have a favourable opinion of the mayor of Greater Manchester, while just a quarter (25%) see him unfavourably, giving the two-time party leadership candidate a rare net positive rating for politician of +7.
Sadiq Khan doesn’t fare as well, with just 22% of Britons holding a favourable opinion of the mayor of London, while 55% see him unfavourably.
Following the reported planned launch of a new political vehicle for Jeremy Corbyn, a quarter of Britons (25%) have a favourable opinion of the former Labour leader, while 62% see him unfavourably. Most notably, though, this gives Corbyn a net rating of -37, seven points higher than Starmer’s figure.
It’s not just the Labour top brass whose ratings have sunk: 65% of Britons have an unfavourable opinion of the party itself, the joint-highest level (with May 2025) in the eight years that YouGov has been asking the question. Against this, 26% of Britons have a positive view of the Labour party.
Nonetheless, as negatively as Britons view Labour, the party’s image remains more popular than the Conservatives, who 69% have a negative opinion of and just 21% see favourably.
How have favourability ratings changed since the general election?
In the year since he lost the 2024 election, opinion on Rishi Sunak has softened somewhat, with the proportion of Britons with a favourable opinion of the former prime minister rising from 20% last July to 25% now, while the number with an unfavourable view has fallen from 73% to 65%, including a sharper 13 point fall in those with a very unfavourable view of the prime minister.
Starmer’s ratings now (-44 net rating) are not as low as Sunak’s were at the time of the election (-53), but they are nonetheless a significant drop from -18 just before the last election.
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Photo: Getty
