Local stores struggling

July 03, 2012, 2:22 PM GMT+0

YouGov SixthSense report shows local store use low among population; choice and cost a factor

A report by YouGov has found that two in five British people use local shops less than once a week, preferring to do most of their shopping at larger stores and supermarkets.

The findings of the report, which surveyed a nationally representative sample of UK people, look especially relevant in light of ‘Independents Day’ (4th July, or 'Independence Day' in the United States), a national campaign which looks to support and celebrate local, independent retailers.

The report findings suggest that there is also generally low satisfaction about the choice on offer in local stores.

  • 40% of Britons say they use local shops less than once a week
  • Only around one third (32%) of people are happy with the choice of products available
  • And just one quarter (26%) states that they can usually get what they want at local stores
  • Cost is also an issue for buyers, with just 14% of people saying that they are happy with the prices charged

The report also shows that people mainly rely on local stores for staples and regular purchases such as milk, bread, and newspapers ‒ milk is regularly purchased by over two thirds of those surveyed, representing a key part of local shops' business.

Commenting on the findings, YouGov SixthSense research director James McCoy highlighted the problems facing local stores.

“While many people say they like to support local businesses," he explains, "the majority do the bulk of their weekly shopping at major supermarkets, and do not give local shops the kind of support that they say they will and that local shops need to be successful. This undermines the viability of local shops, especially small independents."

For more information please contact the YouGov press office via email or call +44 (0) 20 7012 6000

Learn more about the YouGov Local Store Shopping Report

Learn more about YouGov Reports