Shaun AustinDirector, Media

Shaun has worked in research for over ten years and has been at YouGov since 2011. He is passionate about TV, news, social media, the ever-evolving media landscape and how this impacts on consumer behaviour and brands.

Shaun is an experienced conference speaker, presenting at events such as WARC’s Measuring Advertising Performance symposium, CIM/Bloomberg Digital Summit, and the Digital TV Group’s Breakfast Seminar. He has also authored reports and articles that analyse how changing consumer habits have changed the media industry.

Before joining YouGov Shaun worked for Harris Interactive and Entertainment Media Research. He has a degree from Victoria University and a diploma in market research from the Market Research Society of Australia.

  • Going native: Consumers, advertising and newsArticle

    Going native: Consumers, advertising and news

    Change is something that the digital advertising and media industry is used to, with successful companies continually adapting and innovating in order to engage with consumers in new ways. More recently however, there have been some changes that could shape the long term future for the industry and its players ...

    01 Dec 2015
  • Consumer attitudes to native advertisingArticle

    Consumer attitudes to native advertising

    Shaun Austin looks at what people think about native advertising and what it means for brands and news outlets

    23 Jun 2015
  • How news and stories are followed on TwitterArticle

    How news and stories are followed on Twitter

    In recent years, Twitter has started to play an increasing role in news – from being a source for journalists to providing the public with a way to comment on and interact with unfolding events. This essay looks at the often complex relationship between Twitter, news brands, and journalists in ...

    10 Jul 2014
  • Media, Technology & Telecoms outlook for 2014Article

    Media, Technology & Telecoms outlook for 2014

    YouGov’s researchers have pin-pointed four device-driven trends to look out for in the next year

    18 Dec 2013
  • On-demand providers: Creators or curators of content?Article

    On-demand providers: Creators or curators of content?

    YouGov's Media Director, Shaun Austin, discusses Netflix’s recent foray into original programming

    06 Jun 2013