Sarah is a doctoral candidate on placement at YouGov with the Political Analytics team, working on the development of new methods to examine survey open-response data. In her PhD at the University of Manchester, she is applying advanced quantitative text-as-data analysis to compare communication strategies on social media and in congress. She has previously worked with research teams at the British Election Study, University of Bath, Universidad Tecnologica Centroamericana, World Bank, USAID and Overseas Development Institute.
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How the riots dominated the public’s news attention
With the nationwide riots having subsided, and a stream of initial convictions already coming through, a retrospective look at data from YouGov’s AI-powered news tracker shows how the unrest captured the public’s attention more than any other topic.
24 Aug 2024 - Article
What were the most memorable news stories about each party at the 2024 general election?
We use our new AI-powered language model to categorise the stand out stories for Britons from each party’s election campaign
14 Aug 2024 - Article
Election betting scandal cuts through with public
YouGov’s AI-powered news tracker finds one in six noticed the story more than anything else in the news
21 Jun 2024 - Article
General election week 3: what stories did Britons notice most?
Rishi Sunak’s D-Day blunder and the death of TV doctor Michael Mosley dominated this week
14 Jun 2024 - Article
General election 2024: What news story is the public hearing about the most?
YouGov have developed a tracker using an in-house large language AI model which allows us to capture and model people’s written responses to the question: ‘Thinking back over the past week, which news story did you hear about the most?’.
11 Jun 2024