Oliver is the founder of YouGov’s Reputation Research practice which runs studies for governments, regulators, blue chip multinationals, NGOs and trade associations around the world, supporting clients in their reputation management and reputation development work.
With over 20 years research experience, Oliver has a background in communications working in broadcast media and advertising, including stints at EMAP, WPP, Capital Radio Group, and Guardian Media Group, before moving to focus on reputation and its critical role in modern organizations.
He is a research industry award winner (MRS), frequent conference speaker, and an active member of the UK’s research and PR/public affairs community.
Gambling habits of high-earning Brits
Roughly a quarter of high-income Brits play Euromillions at least once per month.26 Nov 2021
What draws Brits to the lottery – and what is stopping others?
Despite a slew of new ways to gamble, the lottery still reigns supreme in the United Kingdom. According to YouGov data, about two in five UK adults have bought a National Lottery ticket in the last 12 months either in-person (41%) or online (44%).27 Sep 2021
What draws British women to online betting? What deters them?
Great Britain has some of the highest rates of online gambling participation among women in the world. YouGov data reveals how their attitudes and habits differ from men’s and where opportunity lies to increase female market share.30 Aug 2021
Barriers to betting among Brits
From perceived lack of value to privacy concerns, fresh YouGov data on the attitudes and habits of consumers sheds light on the most common barriers keeping Brits from placing an online bet.29 Jul 2021
How Brits will bet on the Olympics
A new YouGov survey regarding gambling intentions shows nearly one in ten (9%) British adults plan to place a bet of some kind on the upcoming Olympic Games in Tokyo, scheduled to begin July 23. Younger Brits — aged between 18-24 (15%) and 25-39 (12%) — are most likely to ramp up the excitement of the Games with a wager.05 Jul 2021
British gamblers more likely than public to use cryptocurrencies, but scepticism remains
With each passing year, decentralized cryptocurrencies like Bitcoin are integrating further into the modern financial system, and the gambling sector is no exception. As the industry entrenches itself more deeply into digital behaviours, it’s important to understand the attitudes gamblers in Britain hold about digital money.17 May 2021
Picking an online betting service: What are crucial factors for the consumer?
New YouGov data reveals what factors gamblers think are most important when picking which online betting service to use.19 Apr 2021
A closer look at those likely to bet on the Olympics
The Olympic Summer Games are one of the most important events on the sporting calendar, which means it’s mightily important for the gambling industry as well.17 Mar 2021
How businesses in the UK expect to change after COVID
Senior business leaders anticipate employing fewer staff, scaling back on office space and having more people working from home a year from now26 Jun 2020
Brits believe businesses should prioritise fair pay
Research into corporate behaviour shows that the public want businesses to pay their fair share of tax, remunerate staff properly and reduce their carbon footprint.10 Mar 2020