Louise has been at YouGov since 2013 and has worked in market research for over 25 years. An experienced quantitative researcher, her areas of expertise include innovation, branding, customer satisfaction, market understanding, segmentation and product testing.
She specialises in providing clients in the consumer sector with strategic guidance across a range of business issues, covering domestic and global markets. Louise has extensive experience working with clients in the food and drink, retail, and hospitality industries and has provided consultation to clients such as Whitbread, General Mills, Diageo and Morrisons.
She previously worked on the client side for Nestlé UK as well as for several major agencies in the UK and Australia. Louise graduated from Cambridge University.
Customers keen to keep their Dolmio day
What’s in our food has never featured more prominently in the news debate, and this week brought the issue to the forefront once again. Mars, the company behind Dolmio and Uncle Ben’s has informed the public that its many of its products should only be consumed once a week due ...27 Apr 2016
Extended Sunday trading gets public support – but with caveats
As the government announces that it will be pressing ahead with plans to allow councils to extend trading hours on Sundays, YouGov data shows something of a story of contradiction in public opinion on the issue. The public generally supports the change but are wary about the impact upon employees ...09 Feb 2016
Restaurants must tolerate those with intolerances
New YouGov’s research into the FreeFrom industry indicates that while there are positive steps being made in the provision for food allergies in restaurants, several challenges are still to be met by the hospitality sector on this issue. YouGov’s study indicates that 1 in 5 (17%) of the population consider ...25 Jan 2016
Late night lattes: Will extended coffee shop opening hours take off in the UK?
New research from YouGov shows the potential level of custom for offering evening menus at lunchtime eating spots02 Dec 2015
The new wave of ‘sales days’
2014 was the year when ‘specified’ shopping days such as Black Friday truly grabbed hold of the UK public’s imagination and potentially altered seasonal shopping behaviours for the future. YouGov undertook a major programme of research synergising separate parts of the business, to understand the views and current behaviours of ...20 Apr 2015
Exploring travel in 2015
With the economic outlook improving, YouGov has brought together a number of internal data sources to understand the holiday booking behaviour of UK consumers, and how it is effected by an upturn in household finance and consumer confidence. Whether consumers expect to spend more on holidays this year compared ...20 Apr 2015