ArticleMeet the Lib Dem Leavers and Brexit Party Remainers
YouGov has conducted focus groups to understand those whose EU referendum vote and party alignment seem to conflict: Leave voters who vote for Remain parties, and Remain voters who now back Brexiteer parties.
10 Jul 2019- Article
The tooth fairy should pay 88p per tooth, say Brits
Scottish tooth fairies are the most generous
18 Aug 2017 - Article
‘Frankenleader’ and reflections on the General Election 2017 campaign: YouGov’s focus group findings
YouGov focus groups construct their ideal party leaders
07 Jun 2017 - Article
General election focus groups: How undecided voters see the party leaders
What the leaders’ ‘inner animals’ tell us about the way the undecideds will vote
19 May 2017 - Article
Brexit focus groups: Business views six months on
We conducted two online discussion groups to explore the Brexit-related views of senior decision-makers in small and medium sized businesses
19 Dec 2016 - Article
Post-Brexit focus groups: No regret from Leavers
Leave voters don't regret how they voted but Remain voters are concerned about national cohesion
11 Aug 2016