The concept of an “Alpha Mum” has been discussed in a wide range of media over the past few years. As well as being an important target market for products aimed at/associated with children, Alpha Mums are important decision-makers with regard to a wide range of goods and services. They ...

Music festivals in the UK have grown rapidly in number and popularity over the past decade and are now part of the cultural fabric of the British summer, alongside such iconic events as Wimbledon fortnight and Test cricket. However, as economic recovery continues to stall, continued growth in the festivals ...

This report provides an analysis of the UK market for Green Cars including Alternative Fuelled Vehicles(AFVs). The report offers an insight into car ownership, usage and purchasing trends in general, andattitudes towards electric cars and AFVs in particular based on research among a sample of cardrivers. The ...

Snacking or eating between meals is now very much the norm in the UK. A vast array of products exists to satisfy this market, and while confectionery, crisps and biscuits are particularly notable examples, they are not the only possibilities for snacking. In terms of consumer research, this report includes ...

Argos plan to reduce printed catalogues despite shopping catalogues being popular with consumers