Jake leads the Custom Research team in the UK. He is an experienced research and data consultant with over 20 years’ experience on both the client and agency sides. His team helps clients answer the key questions that face their organisation using advanced research methods and expert analytics, in combination with YouGov’s powerful suite of data resources.
He joined from Barclays Wealth where he led research for the international high net worth and intermediaries divisions of the bank, delivering a number key strategic initiatives into the business. Prior to that Jake has worked at ICM research and at TNS/Research International in the financial services and consulting branches of the business.
Jake has degrees from the University of Leicester and the London School of Economics.
ArticleSMEs want banks to do more to support business
A majority of SMEs think that banks could do more to support businesses, with many believing that their account provider is not proactive enough
22 May 2017- Article
Most Brits trust banks but don’t think they work in customers’ interests
Although Britons have higher levels of trust in banks than many other Europeans, there is still widespread concern that they don’t work in consumers’ interest
19 May 2017 - Article
What have you missed since you last did a segmentation?
Failing to update your segmentation may have left your brand behind the times, neglecting your – and customers’ – needs
20 Dec 2016 - Article
Five ways millennials are banking differently
It’s no wonder that millennials differ from their older counterparts when it comes to banking. Having grown up in the shadow of the 2008 recession, life has always been more uncertain for this generation. And gone are the days of easy credit, with 86% of millennials believing that the idea ...
10 Oct 2016 - Article
Public attitudes to inheritance tax
Jake Palenicek, YouGov's Director of Financial Services research, looks at levels of support for making changes to inheritance tax
07 Jan 2015 - Article
The new retirees
The government’s proposal to unleash annuities is already transforming the sector
14 Oct 2014 - Article
The latest generation of first time buyers
Post-recession first time buyers have a distinct shape and mortgage providers can do more to cater for them
17 Sep 2014