#Waitrosereasons campaign sheds light on relationship between social and traditional media

Apple’s launch of the Apple iPhone 5 has caused a stir on both Twitter and Facebook in the last week

A cheeky ad campaign and Facebook competition give body spray brand back its edge over rival

Olympic sponsors worth it? Our social media tool reveals rival brands talked about for free online

New social media measuring tool YouGov SoMA shows charities' potential to help further causes

'Made In Chelsea' case study shows how new tool YouGov SoMA measures social media insight

In light of Osborne’s budget speech YouGov consulted the public on how they would manage government spending. 1,000 panellists across the UK took the YouChoose consultation, a deliberative study which asks respondents to cut £80billion from the deficit. Panellists selected the government departments they thought should face the deepest cuts and which should be saved from the axe, while being given full information on the consequences of each of their decisions.