Ad of the Month UK: Disney+

Amelia BrophyHead of Data Products, UK
April 06, 2020, 10:37 AM GMT+0

This month, streaming platform Disney+ has achieved the highest uplift in Ad Awareness of any brand in the UK with a +11.2 change in score

With Britons on lockdown, many are turning to streaming services to provide content to keep them entertained and a strong advertising push ahead of its late March UK-launch sees Disney+ crowned Ad of the Month.

YouGov BrandIndex data shows Disney+ Ad Awareness scores (whether someone has seen or heard an advert broadcast by a company in the past two weeks) have improved by +11.2 points giving a score of 26.8 by the end of the month.

The adverts highlights the brands headline content, including the new live-action Star War series The Mandalorian, the previous Star Wars films and shows, as well as a huge back catalogue of classic Disney movies.

Click to enlarge

The advertising campaign has done well across differing target groups, as YouGov BrandIndex data also shows Consideration Scores for Disney+ (whether consumers would consider purchasing from the brand in the future) have risen among both parents and fans of science fiction films.

Click to enlarge

Among parents, the Consideration Score for Disney+ rose from 10.7 at the start of March, to 18.4 at the end, a rise of +7.8 points, compared to the +11.9 point rise seen among science fiction movie fans.

Runners up for the best improved ad awareness scores are Tyrrells and Asda who increased their scores by +4.7 and +3.6 respectively. Closely followed by Morrisons which added +3.5 to its score.

Image: Disney

Learn more about YouGov BrandIndex here

This article previously appeared in WARC

Explore more data & articles