A new YouGov study conducted across 17 markets worldwide asks consumers about how appropriate it is for various industries to engage in sports sponsorship.

A look at the car brands that are resonating among gamers in Great Britain and the United States this holiday season.

Wales has the highest proportion of people saying their local services are bad

The public are still unsure about making the change to electric vehicles

As pandemic-enforced restrictions are lifted and demand for travel picks up, a new YouGov framework explores the attitudes of those planning a holiday and how their destinations might be influenced by their attitudes towards sustainability.

The majority of Brits (63%) think that new Covid-19 restrictions are very or fairly likely to be introduced in autumn.

Plusnet has claimed the top spot in the September edition of YouGov’s Biggest Brand Movers in the UK.

Vauxhall rose 1.6 points to end August with an Ad Awareness score of 7.2, starting from 5.6 on August 2.

Younger Britons and more infrequent drivers are most in favour

BBC Sports and BBC Sounds have claimed the top two spots in the August edition of YouGov’s Biggest Brand Movers in the UK.

Britons are likewise happy to welcome vaccinated visitors

Half of people don’t think E-scooters should use the roads

YouGov BrandIndex data reveals that Pimm's registered upticks in nine metrics to claim the Biggest Brand Mover crown in July.

A new YouGov survey shows 54% of US adults and 42% of British adults are comfortable travelling by airplane.

The exact meaning of the word has prompted significant debate

According to YouGov BrandIndex, during May, Premier Inn has achieved the highest uplift in Ad Awareness of any brand in the UK with a 9-point rise to 16% on May 25 from 7% on April 25.

In a recent 17-country study, YouGov measured whether consumers believe travelers should be required to provide a vaccine passport upon entering a country.

YouGov measures the destinations UK adults have been hearing something positive about in the news, through advertising, or talking to friends and family.

Britons say the government’s coronavirus guidance is clear, but have different opinions on whether hugging and travelling to a green list destination is encouraged

BA got a brand boost from its recent ad celebrating its staff.