In order to measure perceptions around COVID-19 vaccines and travel intent, YouGov asked 2,000 British adults to reflect on their holiday plans once travel restrictions were lifted.

A new YouGov Direct snap poll conducted in Great Britain reveals 34% of YouGov Direct panellists say they would be interested in being able to purchase a service in the travel category and paying it off over time. A third of Americans also say they would be interested in book now, pay later options for travel purchases.

Britons are very supportive of measures such as forcing travellers to quarantine in hotels and even banning international flights completely

Given the disruption to the travel industry brought on by the pandemic – leading to reductions in the amount of traveling done last year – what has happened to travel interest among Brits and Americans during that time?

A closer look at travel interest throughout last year shows promising signs for travel recovery – mainly that Americans’ love for travel has not dampened at all compared to 2019 – but YouGov data also points to other reasons to be hopeful for a rebound.

Currently, the most popular trip type across 25 countries — from a sample of roughly 17,000 people — is visiting friends and family (37%).

Christmas Eve looks to the busiest for outbound travel, with most planning on returning on the 27th

The data comes from Global Travel Profiles, a new research tool which tracks global consumer sentiment and attitudes every day across the largest travel and tourism markets.

While fears about the virus remain high, and economic concerns continue, the desire to travel endures – especially among younger affluents.

North Korea languishes at the bottom of the list

Ken Livingstone had previously suggested the capital could expand further into Kent, Surrey and Hertfordshire

Consumers still feel uneasy about travelling but there are some glimpses of respite for the UK travel industry, says YouGov’s Amelia Brophy

Gain a better understanding of the travel and tourism industry to learn about the key expectations and consumer sentiment towards travel.

Many Britons are concerned about booking trips unless they’re in the distant future. But there are ways that travel firms can target their marketing to reach a willing audience, says YouGov’s Amelia Brophy

Londoners are more likely to feel comfortable on the Overground than the Underground

A similar number of Welsh people feel the same way

YouGov CultureIndex shows that social distancing, hand-cleaning facilities, and mandatory masks are the most popular measures venues can take to make visitors feel comfortable again

Fewer than a third of people in Britain, France, Germany, Denmark and Sweden would still continue with their holiday plans if they had to quarantine on their return

The number of people who would not feel safe travelling by plane has increased significantly since early June, despite COVID-19 lockdown beginning to ease, signalling that it could be some time before travel rebounds to previous levels

Chinese and American tourists are even less welcome