According to YouGov BrandIndex, during May, Premier Inn has achieved the highest uplift in Ad Awareness of any brand in the UK with a 9-point rise to 16% on May 25 from 7% on April 25.

In a recent 17-country study, YouGov measured whether consumers believe travelers should be required to provide a vaccine passport upon entering a country.

YouGov measures the destinations UK adults have been hearing something positive about in the news, through advertising, or talking to friends and family.

Britons say the government’s coronavirus guidance is clear, but have different opinions on whether hugging and travelling to a green list destination is encouraged

BA got a brand boost from its recent ad celebrating its staff.

In addition to the costs of transportation, lodging and activities, British consumers will now have to account for how COVID-19 testing factors into their travel budgets.

One of the UK’s mega travel brands, Premier Inn, saw a sharp rise in its Ad Awareness in the month of April.

Only a few countries may be deemed safe enough to make England’s ‘green’ travel list by May 17 and some destinations being floated around include Australia, Iceland, Ireland and the United States.

Just one in three English people think international travel would be worth it if it meant taking COVID tests before departure and after arrival

Travel company Jet2holidays almost doubled its Ad Awareness in the United Kingdom, registering an 11.4-point rise in March.

A new YouGov survey gives us insight into what Americans think about health passports.

YouGov asked nearly 6,000 people in the UK about how the Government's new announcement on lifting the lockdown in England has impacted their travel plans.

YouGov polled 6,000 Britons to find out how they feel about the introduction of vaccination passports.

In a new webinar, “The UK’s Best Brand Improvers: How did they do it”, YouGov examines the ten companies that improved their brand health the most over the year.

In order to measure perceptions around COVID-19 vaccines and travel intent, YouGov asked 2,000 British adults to reflect on their holiday plans once travel restrictions were lifted.

A new YouGov Direct snap poll conducted in Great Britain reveals 34% of YouGov Direct panellists say they would be interested in being able to purchase a service in the travel category and paying it off over time. A third of Americans also say they would be interested in book now, pay later options for travel purchases.

Britons are very supportive of measures such as forcing travellers to quarantine in hotels and even banning international flights completely

Given the disruption to the travel industry brought on by the pandemic – leading to reductions in the amount of traveling done last year – what has happened to travel interest among Brits and Americans during that time?

A closer look at travel interest throughout last year shows promising signs for travel recovery – mainly that Americans’ love for travel has not dampened at all compared to 2019 – but YouGov data also points to other reasons to be hopeful for a rebound.

Currently, the most popular trip type across 25 countries — from a sample of roughly 17,000 people — is visiting friends and family (37%).