Instagram has launched a new Guides feature that curates content together in a single location

New Ideas in MarketingEssential news for marketers, summarised by YouGov
May 19, 2020, 1:46 AM UTC

A separate new tab will be created on a user’s profile for the Guides.

Instagram has rolled out a new feature, Guides, allowing creators to curate all of their content in a single location on the platform. Some of the first guides will focus on wellness content to address the COVID-19 pandemic.

All posts, videos with tips, commentary, and advice will be placed onto a single place on the user’s profile. Users can source content for Guides from their profiles or other creators. Guides can be shared on Stories and direct messages.

Among the first Guides include the “Mental health and COVID-19” from the American Foundation for Suicide Prevention. While the feature is currently limited to wellness-focus creators, a larger rollout for an array of topics is expected.

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