Highlighting employees’ achievements on LinkedIn can help businesses build a brand.
This piece recommends marketers should leverage LinkedIn as a tool for meaning business while posting statistics and articles about the industry. Brands can also write on definition guide of lesser-known terms to establish their standpoint.
Further, ending posts with a clear CTA can attract customers, who are early on their buyers’ journey, to visit brand websites for more content. Businesses should conduct polls on social platforms like Twitter and Instagram to involve their followers in the decision-making process of content selection.
The author suggests marketers can sync their social content and diversify it across channels. Businesses can also post graphical content on social channels to enhance engagement as those are easier for followers to digest than text-heavy content.
[7 minute read]