Using backlinks from top-tier publishers can help businesses improve their domain authority

New Ideas in MarketingEssential news for marketers, summarised by YouGov
January 20, 2020, 12:44 PM UTC

Getting backlinks from high-authority popular sites can help brands push their organic rankings.

This piece states that top-tier publisher sites with large syndication networks and broad visibility can help smaller sites earn backlinks and improve the domain authority. Marketers can get backlinks by creating content that appeals to the writers and audiences of these top publishers.

The article says that top-value links from popular sites can help brands enhance organic rankings. While some top publishers like Forbes provide only “nofollow” links, many other websites with great authority and coverage provide “dofollow” links.

The author contends that while developing a PR strategy, brands should look out for publishers that provide a large number of outbound links. Brands can further study the type of content typically published by top-publishers and shape their content strategy accordingly before pitching to them.

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