60% of Google search results show fake and counterfeit products

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 29, 2019, 7:26 AM UTC

Facebook, Amazon and eBay are more responsive in removing infringing products.

An Incopro research cited in the article found that 60% of Google searches show fake and counterfeit products. These fake goods include toys, car parts, pharmaceuticals, safety equipment and appliances.

Fake products surfacing in Google’s search could be problematic for the company which currently commands an estimated 93% of the search markets available. Also, Facebook, Amazon and eBay are more responsive in omitting products that infringe trademarks and copyrights.

Based on a 2.5% sales conversion rate, the study estimates that 3,000 consumers would’ve purchased goods from “potentially harmful websites” during the duration of the study. Following its correspondence with Google’s legal team, Incopro states that Google will remove infringing material but it cannot act on trademark claims unless a brand obtains a court order against an infringing site.

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