Amy Holder, Research Manager and James Hamilton, Senior Planner at Channel 4 explain how YouGov is a key partner in the delivery of research and insights for their department.
“What’s unique about YouGov’s RealTime offer is the speed of its response and the robustness of its data. As a department, we never know if we’re going to be asked ad hoc questions, so knowing that we can contact YouGov at a moment’s notice so that we can get the data and responses by the next day is a huge benefit to us.”
About Channel 4
Channel 4 is a publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high quality, innovative, alternative content that challenges the status quo.