Gráinne Gilmore, Head of Residential Research at Knight Frank, describes how she worked with YouGov Omnibus to conduct one of the biggest surveys of its kind, and how much data already existed about their target audience, making the process so much quicker.
“YouGov were able to amass a sample of 7,000 people - one of the biggest surveys of its kind ever conducted. YouGov already had so much data about the people taking the survey which sped up the whole process and gave us really granular data.”
Gráinne Gilmore, Head of Residential Research at Knight Frank
About Knight Frank
Knight Frank is one of the world’s largest independent global real estate consultancies who help clients find and secure the best international property for sale and rent. Building long-term relationships, they provide personalised, clear and considered advice on all areas of property in all key markets.