Following the release of Pokemon Go, YouGov finally settles the question first raised 20 years ago in Pokemon Red and Blue

Pokemon remains the most powerful video game franchise among those 18-34 in Great Britain, according to YouGov Brand Rankings data.

Pokémon Go has already established itself as the viral hit of 2016 – and it could not come soon enough for Nintendo. The game has taken a life of its own, as young smartphone users are able to act out a game from their childhoods’ in an ‘augmented reality’. ...

Halo saw the biggest Buzz increase among British gamers.