Director, International

Across the world there are huge differences in perceptions of trust and respect for banks. Perhaps unsurprisingly, the European countries surveyed are generally the least positive, while in Asia there is more variance.

People from Thailand have a mostly positive impression while, perhaps due to the persistently stagnant economy, people in Japan are less optimistic. Australia and the US have responses that are generally more in the middle of the road.

In the wake of the 2008 financial crisis, Americans seem to be largely more forgiving of financial institutions than Europeans, while Australians, less affected by the crisis on the whole, seem fairly neutral towards the industry.


Fieldwork was undertaken online for International Omnibus between February and March 2017.

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