New research conducted in conjunction with the Charities Aid Foundation has found that a campaign that urged people to donate their first new £5 note to charity has raised up to £12.5million.

The campaign has been attributed to John Thompson, a fundraising consultant at Changing Business. He launched the drive on social media, and encouraged people to donate to charity the first new plastic £5 note they received.

Those behind the efforts used the hashtags #FirstFiver and #FiverGiver in order to raise awareness of the campaign.

The study indicates that 5% of people have already donated, or plan to do so in the future. Women were found to be more likely to donate; 8% they have done, or will do in the future, compared to 3% of men.

Awareness of the movement is relatively high. We found that 16% of respondents had heard of the campaign, while this was even higher among those aged 25-34 (25%).

The research was conducted ahead of the #givingtuesday which takes place later in November, which encourages potential participants to consider what they are spending their money on in the run up to Christmas.

Image PA

Fully customised research consulted to your needs

Contact us now for a consultation from our dedicated team of sector experts.

+44 (0)20 7012 6211
More about Custom Research
Related Content