Britain's mood, measured weekly
Government approval
Digital services
Ranked by popularity in the UK- 1
Google Maps 88% - 2
WhatsApp 84% - 3
Amazon 81% - 4
Wikipedia 80% - 5
YouTube 78%
Three quarters support assisted dying law
Support in Western Europe and US for ICC to issue arrest warrants for Israeli and Hamas leaders
Living Consumer Intelligence
The world's most successful companies and organisations use YouGov to understand their customers.
Explore
Answers you need from your audience - from syndicated data and in-depth custom quantitative and qualitative research to quick surveys and polls.
Plan
Unlock the most complete profile of your audience, with over a million data points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what your audience thinks about brands, campaigns and your competition with daily updates.
What the world thinks
Most quoted market research company in the world
YouGov was founded in 2000, and is a pioneer of online polling. We take pride in our accuracy and we’re trusted by the world’s biggest brands to get it right, making us the most quoted pollster in the world.