The reveal of the long running series antagonist is set for this weekend

Prince Edward and Prince Charles saw the largest boost in positive opinion, while Harry and Meghan are the only royals who did not see a favourable uptick

More people than not now have a negative view of Prince Harry, while public opinion of other senior royals largely remains unchanged

In a new webinar, “The UK’s Best Brand Improvers: How did they do it”, YouGov examines the ten companies that improved their brand health the most over the year.

Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.

One in seven Britons who have a favourite Christmas film say Elf is their number one, while controversially Die Hard comes third

As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.

The latest update to the YouGov Royal Favourability tracker sees Harry and Meghan’s scores reach their lowest point to date

YouGov analysis of the Gaming and Esports market.

ITV responded to complaints about Diversity's BLM dance routine with newspaper adverts, and have seen boosts to their brand health as a result.

One in seven Brits still use torrents and free streaming services to watch films despite the authorities best efforts to crack down on such practices

The Obamas are the world’s most admired man and woman

About one in five people (22%) see commercials as a positive addition when going to the cinema – but the majority of Britons (68%) disagree

YouGov CultureIndex shows that social distancing, hand-cleaning facilities, and mandatory masks are the most popular measures venues can take to make visitors feel comfortable again

YouGov’s new FootballIndex tool lets us rank Premier League clubs by alternative metrics

Britons are reluctant to pay for news subscriptions, and many actually believe that companies putting important stories behind paywalls is wrong

Cineworld is set to reopen in July 2020. Are customers ready to go back?

Nearly half of adults think it’s too soon for the return of top level football, but fans are split

How has Animal Crossing: New Horizons impacted Nintendo?

Could COVID-19 be the death of the cinema? YouGov data suggests otherwise