Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.
One in seven Britons who have a favourite Christmas film say Elf is their number one, while controversially Die Hard comes third
As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.
The latest update to the YouGov Royal Favourability tracker sees Harry and Meghan’s scores reach their lowest point to date
YouGov analysis of the Gaming and Esports market.
ITV responded to complaints about Diversity's BLM dance routine with newspaper adverts, and have seen boosts to their brand health as a result.
One in seven Brits still use torrents and free streaming services to watch films despite the authorities best efforts to crack down on such practices
The Obamas are the world’s most admired man and woman
About one in five people (22%) see commercials as a positive addition when going to the cinema – but the majority of Britons (68%) disagree
YouGov CultureIndex shows that social distancing, hand-cleaning facilities, and mandatory masks are the most popular measures venues can take to make visitors feel comfortable again
YouGov’s new FootballIndex tool lets us rank Premier League clubs by alternative metrics
Britons are reluctant to pay for news subscriptions, and many actually believe that companies putting important stories behind paywalls is wrong
Cineworld is set to reopen in July 2020. Are customers ready to go back?
Nearly half of adults think it’s too soon for the return of top level football, but fans are split
How has Animal Crossing: New Horizons impacted Nintendo?
Could COVID-19 be the death of the cinema? YouGov data suggests otherwise
Sports fans say they want to see classic highlights, and the likes of Joe Wickes and Mr Motivator fill in for postponed sports coverage
Trust in broadsheet newspaper journalists has hit a six-year high since the 2019 general election, YouGov research shows, but Britons remain sceptical of other papers
At recent climate protests in Bristol Greta Thunberg claimed that the media has ignored the climate crisis, and YouGov research shows that a plurality of Britons agree: 40% say climate change does not get enough attention in the media.
New YouGov polling shows Britons recognise the value of sporting events for national morale, but think it’s best to put them on pause due to the coronavirus