Large majority of fans would also support a more diverse selection of contestants, including old, disabled and asexual stars
YouGov data shows Britons don’t want to see celebrities lecturing them on the real world and politics
As 2019 draws to a close, some will be sad to see it go, others cannot wait for 2020. YouGov Omnibus has asked our panelists what they thought about the year, from the best to the worst events, their favourite actors and best music acts.
YouGov and The7Stars’ latest whitepaper – Nostalgia – Is it what it used to be? – establishes that the UK loves to look back on the past. And though we might associate nostalgia with a sepia-filtered, white-fenced vision of mid-century life, it turns out that the most fondly-remembered decade is one that’s well within living memory: the 1990s.
Nostalgia is a powerful force: new research from YouGov and The7Stars reveals that, by 55% to 28%, Brits would much rather travel to the past than the future. But which parts of the past are most fondly remembered?
YouGov’s latest whitepaper – Nostalgia: Is it what it used to be? – reveals that many of us are occasionally nostalgic, and almost half of Britons (47%) ‘quite often’ or ‘almost always’ reflect positively on the past.
The power of reminiscence in marketing.
Most Brits don't trust what they see on social media. But do they mind?
YouGov analysis of honesty and social media.
Contrary to what you may have heard, a lot of people are neutral on Marmite – many other things are much more divisive