The public tend to think that it’s acceptable for writers to write outside their identity and that they can do so realistically – but ethnic minority and LGB Britons aren’t so sure

Plusnet has claimed the top spot in the September edition of YouGov’s Biggest Brand Movers in the UK.

We use YouGov BrandIndex to examine the sponsors that gained the most traction among fans of the Games in the United States and United Kingdom.

One-quarter (25%) of Americans say they are very or fairly interested in reading Prince Harry’s memoir when it publishes, while just 14% of Britons say the same.

Brits think it is, but also think brands are more focused on their own image than making a statement

YouGov BrandIndex data reveals that Pimm's registered upticks in nine metrics to claim the Biggest Brand Mover crown in July.

YouGov data dives into the new TV channel's key audience.

From taking up residency at events to organising workshops, Fever-Tree has managed to get the attention of consumers throughout the months of May and June.

According to consumer data collected by YouGov in Australia, Canada, the United States, the United Kingdom, Denmark and the Philippines, on average nearly half (43%) of people are uncomfortable about visiting live events such as sports, music concerts, festivals; while just 38% say they are comfortable.

Football fans are evenly split on the issue.

YouGov BrandIndex data reveals that GHD registered upticks in 10 metrics to claim the Biggest Brand Mover crown in June.

More than half of the population in Mexico (55%), Spain (53%) and Singapore (52%) want staff in casinos to follow mask compliance.

Are Brits a bit Monica, akin to Ross, or more Joey?

The reveal of the long running series antagonist is set for this weekend

Prince Edward and Prince Charles saw the largest boost in positive opinion, while Harry and Meghan are the only royals who did not see a favourable uptick

More people than not now have a negative view of Prince Harry, while public opinion of other senior royals largely remains unchanged

In a new webinar, “The UK’s Best Brand Improvers: How did they do it”, YouGov examines the ten companies that improved their brand health the most over the year.

Global Fan Profiles is built upon more than 300,000 interviews per year collected on a continuous basis. It provides an instant view of the size, make-up, attitudes and behaviors of fan bases in 32 key esports markets including the United States, China, India, Brazil, Germany, South Korea and Malaysia.

One in seven Britons who have a favourite Christmas film say Elf is their number one, while controversially Die Hard comes third

As another console generation begins, one thing is for certain: These spec-ed out connected devices are not just for games - they are living room entertainment hubs.