Most Brits think it’s fine to buy non-essential goods online during the coronavirus outbreak, despite concerns among key workers that it could unnecessarily spread the virus
Three quarters of Brits believe it’s either fairly (50%) or very (25%) acceptable to buy non-essential items online while in lockdown, new YouGov data reveals.
Only 17% of Brits agree that non-essential shopping is not very (14%) or not at all (3%) acceptable.
Clothes are the most popular online purchase after groceries
Unsurprisingly, groceries are the most common online lockdown purchase among British households (40%). This figure coincides with data from the ONS showing that March was the strongest month on record for food stores.
But despite a month of the nation staying in, clothes and beauty products come second at 29% - ahead of medicine and health products (27%). This figure is especially high among younger people, with nearly two in five 18- to 34-year-olds having bought fashion or beauty products while in lockdown.
DIY and art and crafts supplies (24%), physical books, magazines and comics (21%) and outdoor furniture and gardening products (16%) are also popular quarantine purchases.
Activewear and exercise equipment are especially popular with younger people. A fifth of Brits aged 18 to 24 have forked out on items like running shoes, kettlebells and yoga mats. This compares to 11% of all Brits.
PC, video and board games are also most popular with the 18- to 24-year-olds at 15% compared with a national average of 9%.
People aged 25 to 34 are the keenest online shoppers while in lockdown, with only 5% saying they have not bought anything – the lowest of any age group.
They buy more DIY and arts and crafts supplies than the average Brit, at 31% compared to 24%. And while one in ten Brits (10%) have had furniture or homeware delivered during in lockdown, among the 25- to 34-year-olds this figure is 17%.
How much are Brits buying online?
As one would expect, many Brits are buying more on the internet (35%) than before the lockdown, as people are limiting their social contact and non-essential shops are closed. The figure is highest among people aged 25 to 34, with 42% saying they have bought more online during this time than they otherwise would.
But a fifth of Britons are limiting how much they shop online, with one in ten saying they are buying much less than usual. This figure is slightly higher among 18- to 24-year-olds at 13%.