Case Studies

  • Article

    Channel 4 & YouGov

    Amy Holder, Research Manager and James Hamilton, Senior Planner at Channel 4 explain how YouGov is a key partner in the delivery of research and insights for their department.

    27 days ago
  • Article

    Measuring the success of a charity brand partnership

    Measuring the success of corporate partnerships is of crucial importance to charities. Prostate Cancer UK and Breast Cancer Now utilised YouGov’s CharityIndex and Real Time solutions to analyse the impact of the Life Saving Journeys campaign with easyJet.

    3 months ago
  • Article

    Gauging opinion on the UK’s current educational system

    Virgin Management and Big Change used the YouGov Children’s and Parents’ Omnibus services to understand opinions of secondary school children and their parents on the current state of education.

    3 months ago
  • Article

    Measuring Mothercare’s “Body Proud Mums” campaign

    Mothercare’s creative communication agency mcgarrybowen wanted to track the effectiveness of the brand’s "Body Proud Mums" campaign among parents of young children.

    3 months ago
  • Article

    The world’s largest digital news report

    YouGov worked with the Reuters Institute for the Study of Journalism to create the world’s largest ongoing survey tracking online news and engagement.

    3 months ago
  • Article

    Gauging perception on the 'phone boxes of the future'

    Primesight wanted to reach respondents who were aware of InLinkUK - free standing units providing superfast WiFi, charging facilities, local information as well as a unique advertising space across city centres.

    4 months ago
  • Article

    Reaching high-net-worth Londoners

    Ubiquitous wanted to find out more about “hard to know” investors in London in order to understand how they can be effectively reached through taxi advertising.

    5 months ago
  • Article

    PDSA Animal Wellbeing (PAW) Report

    YouGov has partnered with PDSA since 2011 on their annual PDSA Animal Wellbeing (PAW) Report. The PAW Report is the leading source of insight into pet well-being in the UK. Since its launch, this research has been giving PDSA a thorough understanding of the key issues facing our pet nation.

    8 months ago
  • Article

    Encouraging Scottish air passengers to fly from Manchester Airport

    In order to better understand how to position their campaign message to best engage with consumers in Scotland, the Manchester Airports Group contacted YouGov to conduct a research study targeting Scottish adults.

    8 months ago
  • Article

    How does a food manufacturer measure their brand performance?

    Food manufacturing brand Natco Foods used the YouGov’s Targeted Research Omnibus to help them make informed decisions about their business objectives.

    8 months ago