Mando-Connect partners with brands to design market leading partnerships and rewards programmes informed by the smart use of cutting-edge data and insight. Thought leadership is a core part of the agency’s commitment to adding value to clients by continuously analysing current and upcoming trends in the market. Mando-Connect used YouGov’s Profiles and Real Time solutions to produce a new whitepaper with an up to date look at loyalty, partnerships and rewards.
Eating Better commissioned the research to find out if eating habits were changing amongst teenagers in response to growing concerns around the impact of meat on climate change.
The World Justice Project Rule of Law Index® measures how the rule of law is experienced and perceived by the general public in 126 countries and jurisdictions worldwide based on more than 120,000 household and 3,800 expert surveys.YouGov have been one of the crucial partners in producing the Index since 2016.
YouGov worked alongside Dignity in Dying to gather the views of people with a range of advanced or terminal conditions regarding assisted dying. The report, ‘What Matters to Me: People living with terminal and advanced illness on end-of-life choices’, gives insight into their views on assisted dying, unpicking the perception of the taboo around death and dying.
YouGov worked alongside the Solicitors Regulation Authority (SRA) to explore the reasonable adjustments that solicitors and law firms can make to be more accessible for disabled people.
YouGov worked with Future Care Capital to delve into what it means to be an unpaid carer. The report, ‘A Forgotten Army: Coping as a Carer’, provides insight into the impact of caring on all aspects of daily life, as well as highlighting carers’ support and training needs.
YouGov has collaborated on the annual PDSA Animal Wellbeing (PAW) Report since 2011. The PAW Report is the leading source of insight into pet well-being in the UK. Since its launch, this research has been giving PDSA a thorough understanding of the key issues facing our pet nation.
PR and content agency SkyParlour harnessed the power of YouGov RealTime’s international research service to explore and understand Europeans’ shopping behaviour and attitudes towards Black Friday.
Amy Holder, Research Manager and James Hamilton, Senior Planner at Channel 4 explain how YouGov is a key partner in the delivery of research and insights for their department.
Measuring the success of corporate partnerships is of crucial importance to charities. Prostate Cancer UK and Breast Cancer Now utilised YouGov’s CharityIndex and Real Time solutions to analyse the impact of the Life Saving Journeys campaign with easyJet.