This report examines the UK market for smart domestic appliances, which are grouped under the following six headings: fridge-freezers, washing machines, tumble dryers, dishwashers, electric ovens /hobs, and microwave ovens. The report exclusively profiles those domestic appliances that are designed primarily for use in the home.
Information for the review is drawn from a combination of sources. These include company reports and accounts, trade interviews and third-party sources. Sales data refer exclusively to the retail market and include VAT at prevailing rates.
Over 20 questions were asked, covering the following topics.
- Level of consumer awareness of smart technology
- Level of consumer interest in smart technology
- Awareness of smart home appliances
- Ownership of smart home appliances
- Smart appliances people are most interested in/likely to buy
- Smart feature preferences (ranked in top 3)
- Sales of smart appliances in the UK
- Sales of smart appliances, by sector
- Ownership of laundry appliances
- Feature preferences in smart washing machines
- Feature preferences in smart tumble dryers
- Ownership of cookers & microwave ovens, by type
- Feature preferences in smart ovens
- Awareness of self-cleaning ovens, by socio-economic group
- Feature preferences in smart hobs
- Awareness of hob features, by socio-economic group
- Feature preferences in smart microwaves
- Ownership of cold appliances, by type
- Feature preferences in smart fridge-freezers
- Preferred software applications run from fridge-freezer, by socio-economic group
- Ownership of dishwashers, by type
- Feature preferences in smart dishwashers
Methodology
For this report, YouGov commissioned a survey among its online panel, drawing on a nationally representative sample of 2,070 UK adults aged 16+..
