YouGov BrandIndex

Daily Brand Tracking Data

BrandIndex continuously measures the public’s perception of hundreds of sectors and thousands of brands around the globe. YouGov’s flagship’s syndicated brand tracking helps you monitor growth and inform strategy.

Tracking brands for over a decade, you can see both an historical and instant view of your brand and campaign performance, monitored against your competitors.

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How does BrandIndex work?

  • EXECUTE

    Activate your campaigns

    Activate highly informed and targeted campaigns at scale linked to robust, daily consumer perception of your brand.

    Every day we interview thousands of consumers from our online panel comprised of over 9 million consumers across 40 markets.

  • MEASURE

    Track your daily performance

    Continuously monitor your campaign performance across 16 different brand health, media, and purchase funnel metrics, in single or multiple markets simultaneously.

    Brand metrics include:

    - Aided Brand Awareness, Advertising Awareness, Word of Mouth Exposure, Buzz, Attention

    - Purchase Consideration, Purchase Intent, Value, Customer Satisfaction

    - Corporate Reputation, General Impression, Recommendation, Customer Status (former and current), Quality, and Index.

  • EVALUATE

    Strategise growth

    Analyze and benchmark your success against your goals, your competitors, and your entire market.

    BrandIndex's industry-leading reporting tool delivers results that make it easy for you to keep a constant eye on the performance of your brand and marketing campaigns.

    With data updated nightly, you can immediately spot and take action on any changes in your brand's perception as well as take advantage of opportunities in your sector.

BENEFITS

A constant eye on brand performance

Agile
Agile
React to changes in perception as they unfold across multiple metrics, sectors, and countries simultaneously.
Time-rich
Time-rich
Capture your brand’s performance over time with over a decade of historical brand data.
Savvy
Savvy
Benchmark your competitive edge by watching the daily performance of your competitors.
Flexible
Flexible
Add your own custom trigger questions to enrich perception around specific campaigns or initiatives.
Simple
Simple
Access your data in one unique online platform with one login.
SECTORS

Instant access to daily brand intelligence across 40 different industries

View daily brand intelligence through a ready-made dashboard with the freedom to delve deeper.

Select from a wide range of metrics, time-periods and chart-types to build the picture that matters most to you, with the ability to download the data via an API feed to use as you wish.

BrandIndex tracks brands in [40] different industries across the following categories:

  • Alcoholic Beverages
  • Automotive
  • Banking and Finance
  • Charities
  • Consumer Electronics
  • Digital, Media and Technology
  • Food and Home Delivery
  • Health and Cosmetics
  • Public Transport, Utilities and Services
  • Real Estate
  • Retail
  • Soft Drinks
  • Sport
  • Travel and Leisure
CLIENTS

Case studies

You're in good company. Join the top brands that use our Plan and Track products.

YouGov BrandIndex is really useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors but we can look back many years.

See case study

Without YouGov Profiles and CharityIndex we would not be able to make evidence-based decisions or devise robust marketing strategies. The tools allow us to understand the market, stay on top of changing trends and be as effective as we can be with our budgets.

See case study

Daily brand perception data

Contact us now to track your brand metrics - and your competitors’.

+44 (0)20 7012 6216