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The best data, the best tools for audience analysis & brand tracking

Offering

Syndicated audience data measured against your marketing

YouGov's Plan and Track solution is a syndicated data platform that helps you define and understand the precise audience you need, then track the effectiveness of your campaigns and measure brand performance every single day. Built on over a decade of connected data, it provides historical and up to the minute insights with unrivalled granularity to help brands grow.

Profiles

Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customise a portrait of your consumers' entire world.

  • Identify

    Define your target audience

  • Describe

    Understand them with depth and detail

  • Target

    Discover where and when to engage them

Find out more

BrandIndex

BrandIndex continuously measures the public’s perception of thousands of brands every day. Tracking brands for over a decade, it gives you both a historical and instant view of your brand and campaign.

  • Execute

    Target your audience with live campaigns

  • Measure

    Monitor your performance over time

  • Evaluate

    Benchmark success and strategise growth

Find out more
Benefits

Why Plan and Track works

Drive action with daily evidence
React in the moment to changes in perception of your brand from thousands of interviews per day across 16 different metrics.
Target your ideal audience
Identify precise audience segments and the messaging and timing that will resonate with them most throughout your campaigns.
Analyse with unrivaled granularity
Truly understand the mindset of your consumers with detailed profiling from brand perception to hobbies, media consumption and much more.
Customise your data
Add-on to our daily brand perception data, re-contact defined audience segments with your own unique questions or conduct independent surveys and upload the data back into your Profiles account.
Plan with confidence
Embrace the power of our connected data, trusted by the world's leading brands and media, to deliver robust insights about the markets and audiences most important to you.
Benchmark your competitive edge
Stay close to the competition by tracking your brand performance against your competitors and react to movements as they unfold.
Panel & Technology

The best data and technology

Our syndicated offerings are underpinned by the data collected from our online community which is stored in our connected data vault and accessible via our industry leading technology.

  • global

    Continually updated data from our global online community

    The YouGov Panel is built from sophisticated proprietary sampling technology and a relationship of mutual trust and respect nurtured over a decade. We operate this highly engaged online community of millions of people all over the world, which means you can get straight to the pulse of consumer attitudes, behaviours and opinions.

  • cube

    Readily available data via the YouGov Cube

    The YouGov Cube is our connected dataset encompassing hundreds of thousands of variables and over a decade of data on our panel members. It’s this combination of panel members, variables, and time that enables us to provide great depth and richness on the audience you need. A detailed study by Pew, ‘Vendor Choice Matters, concluded that YouGov "consistently outperformed the others". YouGov is also the market research pioneer of Multilevel Regression with Poststratification (MRP) for accurate predictions at a granular level.

  • crunch

    Advanced analytics with YouGov Crunch

    YouGov has developed Crunch, the most advanced analytics platform for survey data, that is nevertheless incredibly easy to use. It combines super-fast processing with drag-and-drop simplicity. For more on this, visit crunch.io

Global Footprint

Understand consumers in over 70 markets

YouGov engages consumer panellists in 42 countries across Europe, the Americas, the Middle-East and Asia, with partner panels enabling us to reach over 70 markets in all. If you're present in those markets or planning on expanding to them, we can go there with you and help you understand consumers and their distinctly local features.

DEDICATED TEAM

A team of sector specialists and data scientists

You're not just buying a product, our Client Services team is just a phone call or email away to help you get the best out of Plan and Track. From sector specialists to data scientists, we'll help you answer the hardest questions.

CLIENTS

Case studies

You're in good company. Join the top companies that use our Plan and Track products.

Without YouGov Profiles and CharityIndex we would not be able to make evidence-based decisions or devise robust marketing strategies. The tools allow us to understand the market, stay on top of changing trends and be as effective as we can be with our budgets.

See case study

YouGov BrandIndex is really useful tool as part of the overall research picture. Not only are we able to compare our performance against our competitors but we can look back many years.

See case study

The ability to look at our reader profiles against so many thousands of attitudes, beliefs and behaviours is hugely valuable.

See case study

Plan and track your campaigns and your brand

Contact us now for syndicated audience data measured against your marketing.

+44 (0)20 7012 6216
Other solutions

Discover other YouGov products and services

RealTime

Interview nationally representative samples or defined groups and receive fast, affordable, actionable answers from our industry-leading Omnibus and targeted research services.

Find out more

Custom Trackers

Track your brand perception, campaign effectiveness or customer satisfaction vs your competitors with a comprehensive study designed to deliver the data you need most.

Find out more

Sectors

Deliver actionable insights led by our experienced industry experts and research specialists using our range of custom, syndicated, and RealTime solutions.

Find out more