Progressive organisations know their reputation is everything; tracking it, knowing what drives it and developing insight to enhance it, is at the heart of what we do. From stakeholder measurement to corporate comms evaluation and B2B thought leadership, our work is focused on providing tangible outputs to aid this most intangible of assets.
We use both quantitative online surveys and qualitative in-depth discussions to conduct research directly with the stakeholders you care about, asking the questions you need answered.
From global KPIs to local tactical campaigns, YouGov can provide the measurement that boards and communications teams require, delivering the confidence that reputational opportunities and risks are being properly monitored.
Our work ranges from in-depth audits across multiple audiences and stakeholders in global markets to quick and easy dips using our Omnibus research including: MPs, MEPs, Washington DC Influencers, Journalists, Opinion Formers, Catalysts, Brussels EU Elite stakeholders and C-Suite Executives, NGOs/Charities, Academics, Think Tanks, Partners and Suppliers, Employees and Customers.
The Board-Level metrics we provide are: Single score for “reputation” or trust; benchmarking KPIs vs peer group; highlighting the most influential drivers of reputation; impact of news, activities, issues; analysis of messaging and communications and tracking performance over time.
We also offer B2B research which helps organisations create thought leadership content to both improve reputation and support marketing activity. Recent thought leadership research includes:
Oliver Rowe leads the team. With over 25 years’ research experience, Oliver has worked with leading firms across most major industries, developing particular expertise in financial services, media and retail. The team includes individuals with backgrounds in public policy, commercial and third sector research, who use the latest techniques to support our high quality fieldwork. We combine qualitative and quantitative techniques to give our clients the highest quality work.
Plan effective strategies with deep audience profiling and segmentation. Validate campaign success and brand status through daily brand tracking.
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Interview nationally representative samples or defined groups and receive fast, affordable, actionable answers from our industry-leading Omnibus and targeted research services.
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Track your brand perception, campaign effectiveness or customer satisfaction vs your competitors with a comprehensive study designed to deliver the data you need most.
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