Progressive organisations know their reputation is everything; tracking it, knowing what drives it and developing insight to enhance it, is at the heart of what we do. From stakeholder measurement to corporate comms evaluation and B2B thought leadership, our work is focused on providing tangible outputs to aid this most intangible of assets.

Discover how we work
Quality research partner
Quality research partner
We partner with our clients for the long-term, providing valuable support and insights derived from high quality fieldwork.
Experts in the field
Experts in the field
A highly experienced team operating globally across many sectors, applying our extensive knowledge to your requirements.
Adaptable to your needs
Adaptable to your needs
We offer a completely tailored approach backed by our high reputation and respected research products and services.

We use both quantitative online surveys and qualitative in-depth discussions to conduct research directly with the stakeholders you care about, asking the questions you need answered.

From global KPIs to local tactical campaigns, YouGov can provide the measurement that boards and communications teams require, delivering the confidence that reputational opportunities and risks are being properly monitored.

Our work ranges from in-depth audits across multiple audiences and stakeholders in global markets to quick and easy dips using our Omnibus research including: MPs, MEPs, Washington DC Influencers, Journalists, Opinion Formers, Catalysts, Brussels EU Elite stakeholders and C-Suite Executives, NGOs/Charities, Academics, Think Tanks, Partners and Suppliers, Employees and Customers.

The Board-Level metrics we provide are: Single score for “reputation” or trust; benchmarking KPIs vs peer group; highlighting the most influential drivers of reputation; impact of news, activities, issues; analysis of messaging and communications and tracking performance over time.

Thought leadership

We also offer B2B research which helps organisations create thought leadership content to both improve reputation and support marketing activity. Recent thought leadership research includes:

Pinsent Masons - ‘Brexit Report’ - Into the breach

Hymans Robertson – CFOs of firms with DB schemes

Barclays – Environmental commitment: beyond a ‘nice to have’

London Stock Exchange - 'Finance for Fintech'

The Corporate Reputation and Business Team

Oliver Rowe leads the team. With over 25 years’ research experience, Oliver has worked with leading firms across most major industries, developing particular expertise in financial services, media and retail. The team includes individuals with backgrounds in public policy, commercial and third sector research, who use the latest techniques to support our high quality fieldwork. We combine qualitative and quantitative techniques to give our clients the highest quality work.

Oliver Rowe

Fully customised research consulted to your needs

Contact us now for a consultation from our dedicated team of sector experts.

+44 (0)20 7012 6211