The Affluent Perspective team specialises in helping businesses build strong relationships with the global affluent and wealth community. The cornerstone of this expertise is the Affluent Perspective Global Study, which delves into the critical trends businesses must understand to position their brands for success. Fielded in 26 countries, the study also serves to inform the team’s custom research solutions.
Whether a client of the Affluent Perspective Global Study, custom insights solutions or both, your business is in the hands of a dedicated team of affluent market professionals with considerable experience advising clients in the premium and luxury market sectors.
The Affluent Perspective Global Study provides a detailed, deeply personal picture of the lives and lifestyles of the world’s most elite households, and includes consumer motivations and behavior in retail, automotive, travel/destinations/hospitality, private aviation, finance/investing, real estate/home furnishings, fashion/beauty, and jewelry and watches. The team’s vast experience is also leveraged to conduct a full range of custom research methodologies and specialize in the following areas:
- Market opportunity – segmentation, attitudes & usage, category dynamics
- Brand positioning – equity assessment, positioning & brand workshops
- Brand presence – brand tracking
- Post launch/tracking – satisfaction & loyalty, awareness & purchase intent
- Customer database analytical solutions
- Qualitative – focus groups, interviews, observations & site visits
1. Global online community
YouGov operates a global online panel of millions of people who talk to us every day about their entire world in exchange for points and rewards, or because they want to contribute to the national debate.
2. Advanced analytics
Our online analytics platform, Crunch allows both YouGov researchers and our clients to navigate, analyze, visualize and present their research findings in one simple, intuitive online platform.
3. Connected data universe
The YouGov Cube is where we store everything we learn from a continuous conversation with our global online community. It's a connected data universe built from three dimensions; time, data and people.
Cara David brings 30 years of affluent and luxury lifestyle expertise to her role leading a first-class group of researchers who are singularly focused on helping global brands reach and influence the financially elite.
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