YouGov RealTime

RealTime gets fast answers from the right audience Get next-day results with the most cost-effective solution for robust data.

Pose your questions to nationally representative or niche audiences and get a quick turnaround with our industry-leading Omnibus and Targeted research services.

Receive credible results, whatever the brief, from the UK’s most quoted research source.

Visualise your data live with YouGov Crunch and efficiently present your data findings.

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RAPID ANSWERS

How does RealTime work?

YouGov’s technology, reputation and research expertise provide marketing and PR professionals, charities, strategists, branding and NPD teams fast, reliable insight to help:

Marketing and customer insight
  • Understand industry trends
  • Make customer and prospect-led strategic decisions
Generate media PR & coverage
  • Maximise sell-in with trend-setting insights
  • Generate thought-leadership for returning media interest
Win pitches
  • Get the edge and give your pitch credibility with YouGov research
  • Leave clients confident you know their audience better than they do
Campaign planning and evaluation
  • Plan audience-driven campaigns
  • Evaluate campaign success
Ad tracking and concept testing
  • Test new concepts before launch
  • Track reaction to optimise your advertising
New product development
  • Test your products and pricing
  • Understand and size your market
RATE CARDS

Choose from our industry-leading Omnibus services

GB and UK Omnibus
Next-day results from a daily survey of 2,000 adults with full-research support.
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International Omnibus
Fast, affordable research in over 70 markets.
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Targeted Research
Put your questions to a specific audience or group with our Field & Tab research.
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B2B Omnibus
Reach decision-makers or employees from a range of business sizes or target professionals in different disciplines.
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London Omnibus and Citybus
Interview representative samples of adults in London and other major UK cities.
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Regional Omnibus
Understand behaviours, attitudes and views of people from Scotland, Wales or Northern Ireland.
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Children and Parents
Fast opinion from children and parents in the UK, France, Germany and the US.
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50+ Omnibus
Research adults aged 50 and over across Great Britain.
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C-Suite
Reach 100 executive directors from the UK’s 1,000 largest corporations.
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UK MPs
Talk to 100 UK MPs representative of the House.
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Brussels EU Elite
Reach 200 key opinion formers working in and around the EU’s institutions.
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Download rate cards
REALTIME BENEFITS

The fastest, most reliable data source in the UK

Coverage
We are the most-quoted data source in the UK and one of the most quoted across the world.
Quality
Clients praise our robust data, responsiveness, market acumen, and attention to detail.
Accuracy
We understand you need reliable data you can trust from predicting general elections to the winner of X Factor.
Speed
Get accurate, representative, actionable answers to your business challenges with results as soon as the next day in the UK.
Reach
The size of and depth of our panel means we can survey highly niche groups and provide endless ways to cut your data.
Responsiveness
Our team of researchers are standing by to make sure your questions are fielded quickly and follow best practices.

The best data and technology

RealTime is underpinned YouGov’s purpose-built technology and our highly engaged online panel, ensuring you can build surveys, watch live results and interpret robust, reliable data with ease.

  • Confident, fast research with YouGov Collaborate

    YouGov Collaborate gives clients the ability to create, customise, share and give feedback on their surveys via one easy online dashboard. Access best practice guidelines, a simple to follow process and the support of a professional YouGov researcher - for confident execution and fast results.

    Discover more and register for YouGov Collaborate with invite code: LetsCollaborateUK

    Confident, fast research with YouGov Collaborate

  • Live reporting and data interpretation with YouGov Crunch

    Crunch is YouGov's online data visualisaton tool which helps clients to interpret and present compelling data - simply. Watch your survey results come in live in front of your eyes then use our simple interface to efficiently analyse and visualise the data. Even present your findings within the tool itself to key stakeholders and in pitch meetings.

  • Access connected data with the YouGov Cube

    The YouGov Cube is our connected data universe that holds continuous conversations with YouGov panel members. It's comprised of three important dimensions; people - our panel members, variables - all the individual pieces of information we have about members, and time - over a decade of historical data. The depth and breadth of our data means we can quickly identify very specific target groups, and you can analyse your findings with unrivaled granularity.

Case studies

You're in good company. Join the top companies that use YouGov Omnibus and targeted research.

What’s unique about YouGov’s RealTime offer is the speed of its response and the robustness of its data. As a department, we never know if we’re going to be asked ad hoc questions, so knowing that we can contact YouGov at a moment’s notice so that we can get the data and responses by the next day is a huge benefit to us.

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The best thing about using YouGov was the very tight turnaround time. YouGov research allowed us to have credibility in the information we produced. We secured 55 pieces of tier one national and major news items.

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Working with YouGov is great; they make the process so simple for us. Because YouGov have such a massive panel, we were able to find parents that met our really specific criteria which we couldn’t have really found elsewhere.

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