RealTime research is the most cost-effective solution to gain fast, robust insight from nationally representative or niche groups with our industry-leading omnibus and targeted research services. As the UK’s most quoted research source we provide credible results whatever the brief.


The answers you need from the right audience

Our reputation, technology and research expertise give marketing and PR professionals, charities, strategists, branding and NPD teams fast, reliable insight for:

Marketing and customer insight
  • Understand industry trends
  • Make customer and prospect-led strategic decisions
Generating media coverage
  • Maximise sell-in with trend-setting insights
  • Generate thought-leadership for returning media interest
Winning pitches
  • Get the edge and give your pitch credibility with YouGov research
  • Leave your clients confident you know their audience better than they do
Campaign planning and evaluation
  • Plan audience-driven campaigns
  • Evaluate campaign success
Ad tracking and concept testing
  • Test new concepts before launch
  • Track reaction to your advertising
New product development
  • Test your products and pricing
  • Understand and size your market

The fastest and most reliable data source in the country

We are the most-quoted data source in the UK and one of the most quoted across the world.
Clients praise our robust data, responsiveness, market acumen, and attention to detail.
We understand you need reliable data you can trust from predicting general elections to the winner of X Factor.
Get accurate, representative, actionable answers to your business challenges with results as soon as the next day in the UK.
The size of and depth of our panel means we can survey highly niche groups and provide endless ways to cut your data.
Our team of researchers are standing by to make sure your questions are fielded quickly and follow best practices.
Technology & Panel

The best data and technology

RealTime is underpinned by purpose-built technology and our highly engaged online panel, ensuring you can build surveys, watch live results and interpret robust, reliable data with ease.


    Confident, fast research with YouGov Collaborate

    YouGov Collaborate gives clients the ability to create, customise, share and give feedback on their surveys via one easy online dashboard. Access best practice guidelines, a simple to follow process and the support of a professional YouGov researcher - for confident execution and fast results.

    Discover more and register for YouGov Collaborate with invite code: LetsCollaborateUK

    Confident, fast research with YouGov Collaborate

    Highly representative data with the YouGov Panel

    Built from sophisticated proprietary sampling technology and a relationship of mutual trust and respect nurtured over a decade, YouGov operates a highly engaged online community of millions of people all over the world. This means you can reach practically any audience you choose and get reliable, quality data you can trust.


    Live reporting and data interpretation with YouGov Crunch

    Crunch is YouGov's online data visualisaton tool which helps clients to interpret and present compelling data - simply. Watch your survey results come in live in front of your eyes then use our simple interface to efficiently analyse and visualise the data. Even present your findings within the tool itself to key stakeholders and in pitch meetings.

  • CUBE

    Access connected data with the YouGov Cube

    The YouGov Cube is our connected data universe that holds continuous conversations with YouGov panel members. It's comprised of three important dimensions; people - our panel members, variables - all the individual pieces of information we have about members, and time - over a decade of historical data. The depth and breadth of our data means we can quickly identify very specific target groups, and you can analyse your findings with unrivaled granularity.


Secure visibility in the media

The YouGov brand ensures that our clients have a “head start” in gaining high media sell-in adding both credibility and independence to results.

54 per cent of respondents across eight global markets stress future AI will steal their jobs

Almost 80 per cent of Brits insist that milk should be added to a cuppa last

One third of women think they’re a better parent than their partner

The "Indoor Generation" and the health risks of spending more time inside

Four in 10 adults back gender neutral uniforms

Gender pay reporting deadline closes with largest gap at 85.2 per cent

The most quoted market research company in the UK


Case studies

You're in good company. Join the top companies that use YouGov Omnibus and targeted research.

What’s unique about YouGov’s RealTime offer is the speed of its response and the robustness of its data. As a department, we never know if we’re going to be asked ad hoc questions, so knowing that we can contact YouGov at a moment’s notice so that we can get the data and responses by the next day is a huge benefit to us.

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The best thing about using YouGov was the very tight turnaround time. YouGov research allowed us to have credibility in the information we produced. We secured 55 pieces of tier one national and major news items.

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YouGov have done an outstanding job of being true partners. They are always the first phone call I make. I chose to work with YouGov because I strongly believe in the product and what they are offering.

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YouGov were able to amass a sample of 7,000 people making it one of the biggest surveys of its kind ever conducted. YouGov already had so much data about the people taking the survey which sped up the whole process and gave us really granular data.

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Research is a really important part of how we go about pitching for new business. It gives us a real advantage, you can see in the room, when we reveal we’ve done our own research, the mood changes. We call it our secret weapon.

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Working with YouGov is great; they make the process so simple for us. Because YouGov have such a massive panel, we were able to find parents that met our really specific criteria which we couldn’t have really found elsewhere.

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Your dedicated team of research experts

Our team of researchers have extensive survey design and industry expertise and are there to help you every step of the way. Whether you need help identifying who to reach, what to ask or how to interpret results, we are just a phone call or email away. Or why not try out our interactive online survey design tool - YouGov Collaborate, with hands-on support from a YouGov researcher.

Fast, rich, reliable opinion

Contact us now to reach national or bespoke groups in the UK or abroad with results delivered as soon as the very next day.

+44 (0)20 7012 6231