Alcohol attitudes changing

May 26, 2010, 12:31 AM GMT+0

60% of UK adults think that alcohol packaging should contain health warnings to warn people about the detrimental effects of alcohol use, much like the protocols in place on cigarette packets, a new report reveals, suggesting a new societal emphasis on health and fitness that is seen throughout the public’s drinking habits.

Although 95% of respondents believe that a drink from ‘time to time’ does not hurt, almost half (44%) of those asked agreed that alcohol is bad for your health. Strongly held opinions on the effects of alcohol on people’s health seem to have influenced drinking behaviour – one third (33%) of those surveyed have cut down on their alcohol consumption in the past year with a further ten percent saying they have given up alcohol completely. However, despite the health concerns, alcohol is unlikely to be deposed as the modern ‘drug of choice’, as 43% say they still drink as much as they always have.

But there is also evidence to suggest that, among those who still drink, habits are changing. The report reveals that people are more likely to buy their alcohol in supermarkets with the intention of drinking at home – the ‘take home’ market share of the alcohol industry has increased by over three percent, where as the ‘on-trade’ (where alcohol is sold in bars, restaurants etc.) market share has dropped by the same amount over the past ten years. This is not surprising, as 47% of alcohol drinkers say that most of their drinks budget is spent on drinking at home, in contrast to 27% (20% less) who say that most of their budget is spent on drinking when out.

There has also been a change in the hospitality industry, with the role of the traditional pub giving way to a new ‘continental’ model. The ‘watering hole’ image of the British pub has been emphatically challenged by the emergence of gastropubs and restaurants that offer a holistic eating and drinking experience. Commenting on this trend, James McCoy, Research Director for YouGov SixthSense, said, “The on-trade model for selling alcohol in the UK has steadily shifted away from the old boozer, dominated by beer drunk in long ‘sessions’ and towards the modern pub-restaurant, often sharing characteristics with the Continental café or brasserie."

More information on this report
YouGov Sixth Sense website