The million dollar question

Hannah ThompsonYouGovLabs and UK Public Opinion Website Editor
January 28, 2011, 10:04 PM GMT+0

Almost a third (31%) of British adults would be photographed naked for a national newspaper if a million pounds was on offer, while nearly one in five (18%) would get well-acquainted with their own company by having no human contact for an entire year.

  • 17% would have sex with someone they found ‘physically repulsive’
  • 15% would give up one of their kidneys
  • While 9% would consider the pale and interesting look and avoid sunlight for twelve months
  • Men, women and moneyDespite agreeing on some activities, men and women disagree strongly about what might merit that choice lump sum, with women much less likely than men to choose any task in exchange for the cash.What would you do for £1million?Other options offered in exchange for £1m included playing Russian Roulette (2%), tattooing an advertising slogan on your forehead (2%), cutting off one of your arms (1%) and cutting off one of your legs (0%).56% of women and 27% of men said that they wouldn’t agree to any of our offered options in exchange for one million.See the survey details and full results here