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Explore YouGov's freely accessible data

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From the latest political surveys to in-depth analysis, find out what the world thinks.

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Discover Key Insights on the UK General Election 2024

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The most popular business figures (Q2 2025)

popularity is the % of people who have a positive opinion of a business figure. Find out more

filters
  • 1Richard BransonRichard Branson95%50%
  • 2Bill GatesBill Gates98%44%
  • 3Alan SugarAlan Sugar97%42%
  • 4Deborah MeadenDeborah Meaden80%42%
  • 5Karren BradyKarren Brady67%31%
  • 6James DysonJames Dyson70%27%
  • 7Jeff BezosJeff Bezos82%22%
  • 8Mark ZuckerbergMark Zuckerberg94%19%
  • 9Elon MuskElon Musk100%18%
  • 10Richard TiceRichard Tice40%17%
  • 11Touker SuleymanTouker Suleyman39%17%
  • 12Jenny CampbellJenny Campbell27%15%
  • 13Tej LalvaniTej Lalvani22%13%
  • 14Ayana Elizabeth JohnsonAyana Elizabeth Johnson16%13%
  • 15Sam AltmanSam Altman33%13%
  • 16Donald Trump, Jr.Donald Trump, Jr.88%12%
  • 17Sarah WillinghamSarah Willingham23%11%
  • 18Vince McMahonVince McMahon34%11%
  • 19Jensen HuangJensen Huang26%11%
  • 20Mike AshleyMike Ashley60%10%
rankings in Economy
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