Yesterday, Andy Murray crashed out of US Open after losing to Stanislas Wawrinka in the quarter-finals.
The current Wimbledon and defending US Open champion lost in straight sets (6-4 6-3 6-2) in 2 hours and 15 minutes.
While reflecting on this disappointing defeat, Murray focussed on his recent success.
The world number 3 said, “if someone told me before the US Open last year I would have been here as defending champion, having won Wimbledon and Olympic gold, I would have taken that 100%... so I'm disappointed, but the year as a whole has been a good one”.
Using YouGov’s social media analysis tool, SoMA, we can see that news of Murray’s defeat was widespread on both Twitter and Facebook.
Yesterday 44.2% of UK Twitter users heard a mention of Andy Murray on their newsfeeds, compared to 26.1% on 4 September and 15.3% of users on the day before that.
![](https://ygo-assets-websites-editorial-emea.yougov.net/images/murray20twitter.format-webp.webp)
There was a similar uplift on Facebook. 2.3% of UK Facebook users heard a mention of the Murray compared to 0.6% on 4 September and 0.2% on 3 September. Although the Facebook numbers seem relatively small, the larger number of Facebook users (around 30 million vs 10 million Twitter users) makes the data significant.
![](https://ygo-assets-websites-editorial-emea.yougov.net/images/murray20fb.format-webp.webp)
The single most popular word mentioned alongside Andy Murray yesterday was ‘wawrinka’ - indicating that it was Andy Murray’s defeat to the 10th seed that drove this increase in reach.
SoMA also offers insight into exactly what demographic audiences heard a mention of Andy Murray yesterday. For example 58% were male, 15% live in London, 25% are aged 25-34 and 14% earn £40k-£50k.
Image courtesy of Getty