Willingness to consider voting for Jeremy Corbyn and Zarah Sultana’s new party has fallen since July
- Just 12% of Britons would consider voting for Your Party, down from 18% in July
- This compares to 25-29% of Britons being willing to consider the five established national parties
- Only 4% of those considering Your Party do so exclusively, with 85% also open to voting Green
- 68% of Your Party considerers believe it will be similar to the Green Party
This weekend, the new left-wing party associated with Jeremy Corbyn and Zarah Sultana, provisionally called ‘Your Party’, will officially launch, nearly five months after it was first announced in July. Back then, 18% of Britons said they would be willing to consider voting for the party.
But the party has been hit by multiple issues over the last few months, including public feuding, deep factional divides already emerging between allies of Corbyn and Sultana, disagreements over the direction of the party, allegations of financial disarray, and two MPs quitting already. Has this taken its toll on a party yet to be launched?
How many Britons would consider voting for Your Party?
Enthusiasm for the new party has indeed fallen, with just one in eight Britons (12%) now saying they would be likely to consider voting for Your Party, down six points since July.
This widens the gap between the fledgling party and the five established ones, each of which is currently open for consideration by between 25-29% of Britons.
Aside from Your Party, the proportion of Britons willing to consider Labour has fallen five points to 25% since July, while the number willing to consider the Conservatives has increased four points to 28%. Openness to voting Lib Dem, Reform UK or Green has remained largely unchanged, despite an increase in those giving the Greens as their primary voting intention.
This recent success for the Greens under leader Zack Polanski, who has pursued a left-wing populist agenda not dissimilar to Corbyn, has been seen as undermining the need for a new left-wing party.
Indeed, the largest fall in interest in Your Party is among 2024 Green voters, just 30% of whom now say they would consider backing Corbyn’s new vehicle, roughly half the 58% who said so in July.
Willingness to consider Your Party has also fallen among 2024 Labour voters, from 31% to 20%, and among 2024 Lib Dems, from 21% to 14%. With few open to the party in the first place, the number of 2024 Conservative or Reform UK voters willing to consider Your Party is largely unchanged, at 1%.
But willingness to consider a party is not the same as actually supporting it. A central problem here for Your Party is that 96% of those who are open to it are also willing to consider voting for at least one of the five existing national parties, leaving effectively 0% of Britons as ‘exclusive’ Your Party considerers.
Even when widening the net to those who give the party a higher likelihood to consider score than any other party, just 14% of all Your Party considers (amounting to only 2% of the public as a whole) like Corbyn and Sultana’s party more than any alternative.
The greatest overlap among Your Party considerers is, perhaps unsurprisingly, the Green Party, with 85% open to voting Your Party also saying they would consider voting Green in a future election.
Half of Your Party considerers (50%) are also open to voting Lib Dem, while 45% say they would consider voting Labour. One in nine (11%) are open to Reform UK, with just 5% seeing the Conservatives as a potential vote.
Which parties do Britons see Your Party as similar to?
While Your Party will be keen to cast themselves as a unique voice in the British political landscape, this does not appear to match public expectations, with 64% of Britons believing it will be similar to at least one of the five existing major national parties.
More than four in ten (42%) expect the party to be more similar than different to Labour, though 34% expect Corbyn and Sultana's new party to be more different than similar to their old one. When comparing the Greens and Your Party, Britons tend to expect the two to be similar by a margin of 39% to 30%.
Those considering Your Party, however, expect the new party to be most like the Greens, with 68% expecting the two to be similar. A small majority of Green considerers (53%) feel the same.
Around three in ten Your Party considers (28-30%) anticipate the new party being similar to Labour or the Liberal Democrats, with 43% of Labour considerers believing Your Party will be similar to Labour and 29% of Lib Dem considerers feeling the same about the Lib Dems.
Overall, 82% of Your Party considerers believe the party will be similar to at least one of the five established parties.
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