Political favourability ratings, April 2025

Matthew SmithHead of Data Journalism
April 16, 2025, 11:11 AM GMT+0

Keir Starmer favourability, April 2025

The prime minister’s favourability rating has fallen slightly since mid-March, experiencing a four-point drop in the number having a positive opinion of him (28%), while the number with a negative opinion of him remains about the same (62%). This gives Starmer a net favourability rating of -34.

Among Labour voters, 62% still hold a favourable view of their party’s leader, while 33% hold an unfavourable view.

Nigel Farage favourability, April 2025

Nigel Farage’s ratings have remained flat since last month, with both the 27% with a favourable view and the 65% with an unfavourable view the same as last time, giving a net favourability score of -38.

Among Reform UK voters, 83% have a favourable view of Farage and just 15% a negative one.

Kemi Badenoch favourability, April 2025

Six months into the job, Conservative leader Kemi Badenoch has reached her lowest favourability rating to date. Only 16% of Britons have a positive view of the Tory leader (-2 from March), while most now have an unfavourable view, at 54% (+4), giving a net favourability score of -38.

Badenoch’s ratings among her own party’s voters aren’t particularly reassuring either: only half (49%) have a positive view of the leader, with 31% having a negative view. Both of these figures are roughly in line with those from last month.

Other senior UK politicians, April 2025

Deputy prime minister Angela Rayner is seen positively by 21% and negatively by 50%, marginally her worst score to date, with this net score of -29 just edging out one of -28 in early March.

Rachel Reeves’s favourability figures have been dropping at a noticeably faster pace, with only 14% now saying they have a positive view of the chancellor (-3 from mid-March), and 62% having a negative view (+4). This score of -48 represents Reeve’s lowest yet.

Reeves is also unpopular with Labour voters, with 43% saying they have a negative view of her compared to 33% with a positive opinion.

Energy secretary Ed Miliband features on our tracker for the first time since January, with a minor decline over the beginning quarter of the year. Fewer than one in four Britons (23%) have a positive view of the former Labour leader (-3 from mid-January), while half (51%) have a negative view (+2).

See the full results here

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Photo: Getty