Voting intention analysis

Joe TwymanHead of Political and Social Research (EMEA)
December 04, 2010, 3:54 AM GMT+0

Today’s voting intention and government approval rating show a broad continuation of the trends we have seen over the last week or so.

Both the Conservatives and Labour recorded voting intention of 40% to stay neck and neck.

The Liberal Democrats are on 11% with others just behind on 9%.

Government approval stands at -9%.

In other questions respondents were asked which party most applied to different statements. For the statement ‘the kind of society it wants is broadly the kind of society I want’, 30% said this most applied to the Conservatives with Labour close behind on 28%.

The gap was wider for questions focusing on the party leadership.

  • 27% felt it was the Conservatives who best applied to the statement ‘it is led by people of real ability’ with Labour on 18%.
  • However, the largest difference between the two parties was for ‘its leaders are prepared to take tough and unpopular decisions’.
  • 54% of respondents thought it best applied to Conservatives and only 11% for Labour.
  • Even amongst those who said they would vote Labour in a general election 42% felt it applied most to the Conservatives compared to 31 who thought Labour.

See the survey details and full results