Will was appointed at CEO - UK in September 2024, having spent 9 years leading high-performing teams across the business including: account management, new business, innovation and ad tech.

Prior to joining YouGov Will held senior research and commercial positions at several leading Market Research agencies and start-ups.

Will is a regular speaker at industry events, such as: DMEXCO, IAB, Festival of Marketing, Marketing Week Live, Online Marketing Rockstars and Cannes Lions, and a regular emcee and or I-com.