Tini SevakGlobal Director of Data Applications
Global Director of Data Applications
- Article
Targeting personalised ads to the right audience
At Marketing Week Live 2018 in London, YouGov gave exclusive insights into how companies can best serve personalised adverts. Consumers today have access to unlimited data, information, and content. Faced with greater choice, they have more power over how and when to interact with brands and consume media. But because...
26 Mar 2018