Canvassers are least likely to meet Nick Clegg's young voters
Ben Brogan, blogging for The Telegraph, wrote yesterday that "the pollsters are all wrong" - on the doorstep, he says, there's no evidence of ...
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What does it mean to 'win' a debate?
What does it mean to ‘win’ a TV debate? A plain numerical winner, which the polls attempt to get, will be highly affected by ...
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Are the Lib Dems the Condorcet Party?
This is an unusually difficult election for pollsters to feel confident about, because the strength of the Lib Dems changes the very nature of ...
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The voting system is now going to be part of how people think about 'change'
Before the first leaders' debate, I wrote: “I think it's unlikely the debates will have much effect on the Conservative-Labour swing, as I've argued ...
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How to measure a debate
There has been great interest not only in the election debates, but in the polling of who ‘won’ or ‘lost’. At first sight, it ...
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Will voters turn away from Labour to the untrustworthy Conservative Party or the inexperienced Lib
It is extraordinary how this election has been so dominated by the debate performances.The only question in anyone’s mind last night was whether Clegg ...
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Will voters turn away from Labour to the untrustworthy Conservative Party or the inexperienced Lib
It is extraordinary how this election has been so dominated by the debate performances.The only question in anyone’s mind last night was whether Clegg ...
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What the polls are saying about the parties...issue by issue
As we approach the big day, the pollsters are nearly as nervous as the politicians. Will our final predictions be right? My particular worries ...
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'Strong brand; believable response'
Understandably, brands put in a lot of work to control PR. But sometimes, disasters happen. The impact this then has on the brand is ...
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Introducing YouGov@Cambridge
Introducing YouGov@Cambridge: A new forum for the bigger picture... Everywhere the voice of consumers and social crowds is growing - to the point that ...
